Scott@IncrediblyDetailed
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- Oct 26, 2012
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So You Want To Be Found Locally On The Internet?
Optimizing your Local SEO (Search Engine Optimization) is extremely important for location based businesses. Follow these tips and you'll be ranking higher in local research results and reaching more customers.
Local SEO Defined: A specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in the Local algorithms, as well as ranking well in the organic results for Local keywords.
source:http://mobicastmarketing.com/glossary-of-local-search
1. Make sure your website is up to date and user friendly.
Your website, like your business logo and name should project a certain level of professionalism and confidence to the visitor. Make people want to re-visit your site and enjoy their experience. It's more than likely going to be their first impression with your business and first impressions matter.
2. Google+ Local.
Find and claim your business on Google+ Local (Formally Google Places). If it’s not listed create a page for your business. This step is the most important, it allows google to easily know everything about your business and allows your business to show up in the local search results.
3. Build local citations.
List your business in local directories. The more local citations (the number of times your business is listed in a directory the more important you look to google).
Make sure you have NAP Consistency. Your Name, Address and Phone Number should be listed exactly the same across all directories and generally everywhere on the internet.
A few to get you started:
A list of 50 Local Business Directories You Should Be In: The Ultimate List: 50 Local Business Directories
4. Get listed on social media sites.
People search these sites looking for business and solutions to their problems. It's a great way to network with other businesses and build relationships. Also, helps with SEO.
Main Social Media Sites To Be Listed On:
5. Optimize your website for geo-target keywords.
Include city names in titles, heading, meta tags, meta descriptions and content. Don’t keyword stuff or location stuff. Make sure your content and written copy makes sense, flows and is readable to the user. If you have your city's location listed in every sentence on a web page google will look at that strange (as will anyone who tries to read it) and rank your page according.
Optimizing your Local SEO (Search Engine Optimization) is extremely important for location based businesses. Follow these tips and you'll be ranking higher in local research results and reaching more customers.
Local SEO Defined: A specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in the Local algorithms, as well as ranking well in the organic results for Local keywords.
source:http://mobicastmarketing.com/glossary-of-local-search
1. Make sure your website is up to date and user friendly.
Your website, like your business logo and name should project a certain level of professionalism and confidence to the visitor. Make people want to re-visit your site and enjoy their experience. It's more than likely going to be their first impression with your business and first impressions matter.
2. Google+ Local.
Find and claim your business on Google+ Local (Formally Google Places). If it’s not listed create a page for your business. This step is the most important, it allows google to easily know everything about your business and allows your business to show up in the local search results.
3. Build local citations.
List your business in local directories. The more local citations (the number of times your business is listed in a directory the more important you look to google).
Make sure you have NAP Consistency. Your Name, Address and Phone Number should be listed exactly the same across all directories and generally everywhere on the internet.
A few to get you started:
- Bing Local
- Yahoo Local
- Yelp
- YellowPages
- Superpages
A list of 50 Local Business Directories You Should Be In: The Ultimate List: 50 Local Business Directories
4. Get listed on social media sites.
People search these sites looking for business and solutions to their problems. It's a great way to network with other businesses and build relationships. Also, helps with SEO.
Main Social Media Sites To Be Listed On:
- Google+
- Foursquare
5. Optimize your website for geo-target keywords.
Include city names in titles, heading, meta tags, meta descriptions and content. Don’t keyword stuff or location stuff. Make sure your content and written copy makes sense, flows and is readable to the user. If you have your city's location listed in every sentence on a web page google will look at that strange (as will anyone who tries to read it) and rank your page according.
