Well with the Z06 punching it to alot of supercars at a mere fraction of the cost (ok, it is a Chevy) ..... I think exclusivity is the main ingredient. To spend a million I would only consider the SLR (450k) and the F1. Its the ability to say I own what only a few could consider, and most would dream about. Performance is a given ... and techno crap is nice but not needed.