Hey guys, we've got to remember that not every market is the same in terms of disposable income. You guys that are getting 5 bills for an SUV, van, etc., consider yourself lucky or blessed... or both.

There isn't a shop in Phoenix that could get that much cheese for a bumper-to-bumper, int. ext. job. Well.... with the exception of Wills Windows and Wheels, of course!

And for those who won't even plug in their polisher for less than $250... again, that's awesome for you and yes, if you must know, it makes me jealous as Hell! But it is what it is, and with the economy just starting to show signs of stability + just coming out of the holidays, people are reluctant to pay top dollar for something they consider to be a luxury, non-essential item,.
I realize I'm getting off the actual subject which is what to charge dealers for big, high profile units but I wanted to make those points. The other thing to consider, and perhaps I should have led with this.... it's possible the OP's client list isn't very big and he needs every job he can get to make ends meet. I don't know, just sayin'
Now, one of the things I've done over the past 4 years is quote a new customer what my normal price would be then give them viable, real reasons why I'm willing to do it for .XX. That keeps my credibility in tact and relays to the customer that I'm reasonable and willing to do what it takes to earn their business. 3 or 4 jobs through my garage in a week that leave $$ on their way out is far, far better than none and nothing. Hell, it wasn't that many months ago I was lucky to 2 cars per month!
I guess what I'm saying OP is find the balance between giving yourself away and being able to wash a load of MF's.