LuxuryMobile
New member
- Feb 12, 2009
- 1,532
- 0
Long story short, when I first started offering mobile services I was approached by a guy who went on to list off all the cars he owned. (Aston Martin, Maserati, Porsche, etc, etc.) It all sounded too good to be true. Well, got him booked and he was happy with the work I did on the Aston and Maserati and Mercedes. This was all before I found AG and ever thought of documenting my work. Probably 3 years ago.
After that, never heard from him again. But I never stopped sending my follow up emails that all of my clients get. Usually just a simple reminder of what I offer and any specials I might be running. So fast forward three years and I receive a call from his wife, who says they just now saw an email from me. (Not sure what happened with the other 12+ emails, one email every 3 months)
She mentioned how they have only been running their cars to a local “wash” but are now in need of true detailing. So I booked her brand new Escalade and Mercedes. She mentioned that her husband has replaced all his old rides with some new ones and will most likely want them cleaned up.
Just a simple tool that all detailers should be doing to maintain relationships they have with their clients. Emails are cheap and easy, and a great tool to send clients reminders. The truth is, 90% or more of our clients don’t think about getting their cars cleaned very often, but they DO love the look and feel of having a freshly detailed ride. If they feel the email is a friendly reminder and not just bugging them to get something done, I feel they are more likely to schedule something. It can also be beneficial to ask them what they would like to see improved, or done differently, from their last detail.
Just sharing something that has, and continues to, work well for me.
After that, never heard from him again. But I never stopped sending my follow up emails that all of my clients get. Usually just a simple reminder of what I offer and any specials I might be running. So fast forward three years and I receive a call from his wife, who says they just now saw an email from me. (Not sure what happened with the other 12+ emails, one email every 3 months)
She mentioned how they have only been running their cars to a local “wash” but are now in need of true detailing. So I booked her brand new Escalade and Mercedes. She mentioned that her husband has replaced all his old rides with some new ones and will most likely want them cleaned up.
Just a simple tool that all detailers should be doing to maintain relationships they have with their clients. Emails are cheap and easy, and a great tool to send clients reminders. The truth is, 90% or more of our clients don’t think about getting their cars cleaned very often, but they DO love the look and feel of having a freshly detailed ride. If they feel the email is a friendly reminder and not just bugging them to get something done, I feel they are more likely to schedule something. It can also be beneficial to ask them what they would like to see improved, or done differently, from their last detail.
Just sharing something that has, and continues to, work well for me.
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