Whether tire cleaner will "hurt" the ceramic coating depends how much aggressive the cleaner is. Meaning: if it's heavily acidic or heavily alkaline, then it will of course hurt the coating. On the other side, the whole purpose of having a ceramic coating is to have a sacrificial layer to protect the paint against environmental impacts. And a one-time cleaning with a tire cleaner should not hurt the coating in the sense, that it would or could eat it away or something. The effects should be negligible, and even if they wouldn't be, they would just make the surface less hydrophobic, but should not really affect it visually.
That said, I would be less worried about the chemical impact of the cleaning, and more about the abrasive impact of your bush, that you will use to agitate the cleaner. That could and will affect the coating far more, than a one-time application of the cleaner. Then again, if you're doing it with some common sense, this shouldn't mean that now your wheels will look terrible, or that you'll have big and visible defects on it in the coating. The rim part of the wheels is very forgiving anyway, and will hide most defects, and you'll have a hard time spotting any, unless you really, really closely scrutinize it.