AG HD is an excellent choice for certain applications and is quite unique in its ability to keep a bright finish extremely bright with no darkening/wetting associated (and very often desired) with most LSPs. You can layer it up (very thin applications) without reducing the intensity of very bright colors. Other attributes include extremely good beading/sheeting and nice durability. Slickness is probably above average as well. Stunning results can be had on bright white, yellow, red, or orange cars (or other "hot" colors). I did a short comparison review on AG HD you can find via searching.
IMO, it's not really worth comparing this to ICE paste; they are extremely different products in terms of application and results. Great buy at 10 bucks (or less). NOT a trim-friendly product. Enjoy!
I have 2 tubs of this at home (bought at $20, but they were all gone before it hit $10). I like this wax for lighter colors, on my dark metallic blue truck, I find it gives it a hard shell candy look, but it has great durability, I routinely get 6 months or more with good beading. Usually my go to for clients who want a long lasting wax (ie they aren't going to wax their car until they bring it back for me to clean again).
i bought 2 jars of it one for $20 then a week later the other for $10..that was the last one in my area checked all the other walmarts. I have yet to use it though.