g35_coupe
New member
- Jul 9, 2010
- 413
- 0
Hey Kevin, I'd start by changing up your landing page by removing your appointment button (more on that later). You do a good job of stating what you can do, but WHY does a customer specifically need YOU? This is the time you need sell yourself. What sets you apart from the next guy? You don't have to say you're the best but get me thinking why I want to go with you instead of the other guy or keep running my car through the $5 mechanized scratch gauntlet. The only benefit that catches my eye is resale value. You're now hooking people wanting to prep their cars, which is a good starting point. Think along those lines to broaden your audience. Since your main page is your first impression it HAS to make people keep clicking on your site (unless you have some reeeeeally amazing pictures to do all your talking). Have you tried Google Analytics? It gives you a really good insight on traffic sources, bounce rate, time on page, etc. I'm sure there's many sites that offer traffic info but I've only used Google's and I think it's pretty simple to view, a cinch to integrate and they have mobile apps to view traffic from your phone too.
You have a really nice shop and explain a lot of things for new customer that may not be familiar with detailing. I didn't click on all your links but did find "bereached" and "oremail" typos on your contact page and "garagekeers" on the FAQ. I'm very particular about my site and honestly, I may not catch typos right away. They usually pop up over the course of a few days. In general, if someone lets a lot of grammatical errors slide, it shows they weren't paying enough attention, which snowballs to a detailer paying attention (in this case) and you know the rest. Grammatical perfection shows a good level of professionalism on paper IMHO. On your 'About' page, you have the company listed as Davis Auto Detailers. Is this supposed to be different from 'Detailing'? I would eliminate the appointment button on multiple pages and just leave it on the 'Contact' page then pool everything here on how to get a hold of you. Some suggest to keep at least your name and number visible at all times along the bottom of your site. Being a visual person myself, I would add a small weekly chart for when you're at the shop, mobile, not working, etc.
I would try and reduce the occurrence of "extra charge" and "additional fees". You should charge accordingly and be upfront but when I see that on numerous pages, all I hear in my brain pan is a cash register ringing. For example, on your shuttle service, I would just list "Free shuttle service to (blah blah blah)". If a customer calls outside of that service area you can tell them the additional fee at the time, since it is assumed it is not free for him. I would also just make a general paragraph on "services done on a per-quote basis..." and eliminate the repetitiveness on the word "quote" for each line. It is assumed these are unique services that universal prices would not apply. I really like the "About" page showing your hobbies and side projects. Hope this helps and keep up the good work! :xyxthumbs:
You have a really nice shop and explain a lot of things for new customer that may not be familiar with detailing. I didn't click on all your links but did find "bereached" and "oremail" typos on your contact page and "garagekeers" on the FAQ. I'm very particular about my site and honestly, I may not catch typos right away. They usually pop up over the course of a few days. In general, if someone lets a lot of grammatical errors slide, it shows they weren't paying enough attention, which snowballs to a detailer paying attention (in this case) and you know the rest. Grammatical perfection shows a good level of professionalism on paper IMHO. On your 'About' page, you have the company listed as Davis Auto Detailers. Is this supposed to be different from 'Detailing'? I would eliminate the appointment button on multiple pages and just leave it on the 'Contact' page then pool everything here on how to get a hold of you. Some suggest to keep at least your name and number visible at all times along the bottom of your site. Being a visual person myself, I would add a small weekly chart for when you're at the shop, mobile, not working, etc.
I would try and reduce the occurrence of "extra charge" and "additional fees". You should charge accordingly and be upfront but when I see that on numerous pages, all I hear in my brain pan is a cash register ringing. For example, on your shuttle service, I would just list "Free shuttle service to (blah blah blah)". If a customer calls outside of that service area you can tell them the additional fee at the time, since it is assumed it is not free for him. I would also just make a general paragraph on "services done on a per-quote basis..." and eliminate the repetitiveness on the word "quote" for each line. It is assumed these are unique services that universal prices would not apply. I really like the "About" page showing your hobbies and side projects. Hope this helps and keep up the good work! :xyxthumbs:
