What do you say/do when someone says, “Your prices are too high?”

Hey, some customers you just don't mesh with. Nothing wrong with that. If you can't see eye to eye before you even start the job, well that's a tough place to start from and it's unlikely to get much better.

Yeah,

I learned that the hard way last year.

I was hired to do and AIO buff, but because the guy was a difficult person—I felt that my heart wasn’t there to complete it.

Since I had gotten as far as claying, I decided to slap a sealant on it and call it a day and refunded him the difference in price.

He still ended up giving a negative review. Fortunately it wasn’t a google review.


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What I would do in this situation is tell the person that the price you are quoting is for a detail that will bring the interior to as close as perfect as can be done. If that doesn't fit their budget, you can do the work for the amount they are willing to pay and you will simply focus on the most needed items, not seeking perfection but instead improving the appearance as much as possible for the lesser amount of time that will be spent with the lower budget. If that is not good enough for them, there is not much more you can do.
 
Hey, some customers you just don't mesh with. Nothing wrong with that. If you can't see eye to eye before you even start the job, well that's a tough place to start from and it's unlikely to get much better.

Absolutelly right. Had that happen to me last week. A guy called me to do a compound on a 2002 Jaguar. So I start asking him the usual questions about how the paint is right now, what he is expecting and all that. So he asks me if I can come over and have a look at it so I can give him a quote. This is not something I usually do but for paint correction I can make exceptions since it's hard to judge by phone. So I start taking down his information to book a meeting. While I am doing that he says something like : "I contacted a paint shop to do the work but I did not go with them because they are charging way too much and I am not a sucker"... all sorts of alarm bells started ringing in my head.... so I asked him what budget he had in mind for the work. He tells me he doesn't have a specific budget, he will pay what it will cost... then goes on a story about being a business owner and paying people his whole life to do work and that he prefers to pay by the hour. So I tell him ok. Well, paint correction varies a lot from car to car depending on many factors, but at the very least you are looking at a bare minimum of 6 hours of work. He mentions the car wash can do it in 2... I did not go into much details but explain to him that they are using different tools and the quality of the work will be much lower. He asks me what my hourly rate is, I telll him 40$ per hour. His answer: "Come on Daniel, that work is not worth more than 25$". So at that point I closed down my booking software and explained to him that I did not train for years to work at minimum wadge after expenses. I told him if that is what he wanted to pay, the service is available at car washes, and I was not the guy he was looking for.

Even if he had changed his mind on the price i don't think I would want him as a client. This is the kind of people who will never be satisfied and will cause you headaches. I can't remember who said you should always qualify your clients, this is one of the prime reasons why.
 
For me it's a bit different, as my business is a side hustle, and I only work on the weekends. I don't need to take every job that comes through the door.

I had a guy come to me last week and ask for a full interior deep clean—seat removal and everything—on his late model Camry. He asked me for a quote via e-mail without seeing it first. I figured it was a train wreck and told him where my prices begin for that type of job, but explained that I needed to see it in person to determine exactly what the cost would be. He brought it over that night, and it was worse than expected. I added up the time in my head and gave him my estimate, to which he promptly responded that the drive through detail center down the street was only $100 and could I do any better. I let him know that I don't discount my work, and that they'd do a fine job on his Camry and sent him on his way.

He called me back the next day and scheduled a full interior detail for next Saturday, at my full price.



My work is valuable, my time is valuable. If they can't see that, then they can find someone else to clean the spills and Cheerios out of their back seat. I worked hard to figure out my value and my labor rates, and I don't change them for anyone but family.
 
If someone says my price is to high in a condescending way I tell them The price is fair they are just to cheap. Shuts them up everytime...
 
The people price shopping just want you to stoop to their level and then ##### about the work after. Tell he/she you are not a high volume production detailer. Those places can charge less cause they got 4-5 guys making 12-15 bucks and hour working on an assembly line blasting it out. Then you move the seat and see they didn’t even vacuum that out half the time lol

Favors now a days seem to burn

Stand firm on the price he/she knows what the others are

I get it people are looking for a deal. Me too but it just doesn’t always happen. The best services are some times higher priced. $50 a day or two later if he/she is thrilled with the outcome is nothing. Don’t count on a tip either if many of your customers tip you now cause you already went over what the low ball production places quoted.


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Best thing to do is have a portfolio of not just before and after pictures of your work, but a story of the car you are detailing. Post many pictures of the before and after pictures of one car so the future clients can see the dramatic difference your work has created. I detailed a cargo van couple of weeks or months ago and the owner wanted to beg me to lower the price dramatically after agreeing upon a set price together. I told him I will no longer detail the car and take it somewhere else. Need to weed out the cheap people and take in customers who really want quality work.
 
For me the trick was determining if the potential customer wanted cheap no matter what or if they were open to reason/discussion. Are they genuinely asking why the price is what it is or just barking out the standard "so & so does it cheaper" spiel? It took a little time and conversation to determine this but generally paid off. All of the work I did was referral so I was fortunate that it didn't come up that often. If it was determined that cheap was all they wanted then I declined the service and thanked them for giving me an opportunity.

There's lots of excellent advice here, I hope mine has at least been helpful.
 
If someone says my price is to high in a condescending way I tell them The price is fair they are just to cheap. Shuts them up everytime...

I bet it does. Nothing shuts down the conversation with a potential customer quicker than insulting them.
 
I bet it does. Nothing shuts down the conversation with a potential customer quicker than insulting them.

Yeah, that's why I haven't had 1 customer yet. But I'm doing gods work here. Sometimes people need to be called out on their attitude'
 
Unless you are desperate for business, politely find a way to tell that guy to take a hike. You know what your services are worth and you also know the care and quality that you will put into that project. $25.00 extra for a job like that is nothing. If he complains about the price, what else will he complain about? Will he criticize the results? Will he try to chisel you out of payment? There is such a thing as bad business and this guy is it.
 
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I always like to use this image for potential customers who complain that my prices are higher. I simply and politely explain to them that you get what you pay for. No true professional discounts their work. One of these tattoos cost $100 and the other cost $750. Can you pick out the one that cost $750?

But some people would be happy with the work on the bottom. I just politely tell them I can’t help them and refer them to one of the wipe and go detailers down the road. Sometimes they come back and sometimes they don’t.
 
I tell him my prices are not high, you simply cannot afford my services. Then I continue to insult them and let them go somewhere else.
IF SOMEONE EVER COMPLAINS ABOUT YOUR PRICING, MOVE ON, IT IS NOT GOING TO BE WORTH YOUR TIME AND THATS NOT THE CUSTOMER BASE YOU WANT.
 
I tell him my prices are not high, you simply cannot afford my services. Then I continue to insult them and let them go somewhere else.
IF SOMEONE EVER COMPLAINS ABOUT YOUR PRICING, MOVE ON, IT IS NOT GOING TO BE WORTH YOUR TIME AND THATS NOT THE CUSTOMER BASE YOU WANT.

It’s so interesting. No matter which podcast I can listen to about selling services, I still think in our industry, it’s just better to move on vs trying to make a sale.

I feel that in the event you do convince them to go with you, two things are now happening.

1) they are already annoyed because they still probably feel that they are overpaying

2) it gives them a reason to go through your work with a magnify glass to complain about anything no matter if your work is still better than the ‘other guy’.

Managing expectations is like an art. So is the power of saying no and turning away work.


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What ever you pros does when the customer is bargain down the price. Stand up for your price settings. And be humble about it no matter what the customer says. If you are a prick about it the word can easly spread to potential customer that know the customer you are insulting. You are only going to boost your ego with insults. Be the bigger man or women and bite your tung and move on.

Just tell them that it's the price point you have. In regards of products, shop or mobile costs, salary and insurance and so on. You can be offering to work by the hour rate plus product costs. If you feel like the work can take a shorter time than your price settings has in them. But only to a customer that are humble to you and you feel to help out.

We all like a great bargain when we buy something. Just look at the sales on AGO for an example that many are waiting for and only buy things when it is that. But the prices is often at a higher cost so you can have the sales more often. And if you have a sales price for your detailing business many just wait for that or wants to bargain down to them. Then it's much of the kind of level your business are at and the customer range you have around you. Is it very many that don't buy your services you maybe are at a to high of price settings. All of the pros can not just work on exotics cars and wealthy customers. And it's the other way around if you are full booked and have to turn down many customers you may consider to high your prices or hire someone and do more vehicals.
 
I have a story from just yesterday that I thought I'd share. I'm not a no guy. People generally like me and find me personable and easy to get along with. As a new business, I feel that it's better for my business to take as many jobs as possible to build our reputation and generate positive cash flow than to pick and choose every job. But, as a business that has turned somewhat successful pretty quickly, I do find myself quoting higher prices for tougher jobs and not fretting when people walk away. So here's my story.

When we first started, one of my first calls was for an interior detail on a "new" car. I quoted what I thought was a fair price. When I got there, the guy's daughter (car owner) told me the car was involved in an accident and the passenger was eating soup. The window was down. There was soup on the front seat, under the seat, in the window track, in the backseat, etc. I had to take the seat out. I went about my work with a smile on my face. The guy came home in the middle of the job and I said "I wish you would have mentioned the soup when you called. I think I'm going to have to charge you a little more for this job." He was actually fine with that and even gave a nice tip. The daughter was very happy with the finished work.

About a week later, he calls me out to give him a quote on polishing a freshly painted truck and correcting the paint on a poor paint job on his wife's Kia's rear quarter panel. I gave him a very fair, probably low, quote on the two jobs combined. He scheduled an appointment for a week later. This required us to purchase another DA, more pads, more compound and polish, etc. I spent a couple hundred bucks to do this job. Money that I would have likely spent in the future, but money that we were barely making when we first started. We showed up to do the job. Neither vehicle was there and no answer at the door, no response to phone call or text. We sat outside for about 30 minutes and called it. I called again and left a polite message saying that he must have forgotten about making the appointment and to call me. No return call. The next evening, I happened to stop by a local pizza place to pick up an order to go. My son was waiting out in the work truck with the trailer attached in case it had to be moved. While I'm sitting there, the guy walks in with his wife and is standing next to me. I pretend not to see him. I think he spotted me and him and his wife abruptly left after putting their name in for a seat. I texted my son "guess who is standing next to me?" The next day, I receive a call from the guy explaining how the transmission went out in such and such a car and he didn't have the money to do the job. More likely explanation, this guy is a local contractor and I think he pretty much "trades" everything for work. He probably found somebody to do it in trade but decided to just blow me off instead of canceling.

This was like six months ago. Fast forward to yesterday. The guy calls me out of the blue. Hey, buddy, I want you to do that one job (the bigger one of the two). You quoted me $x for the two jobs, so I think the price should be 1/2 $x. The two jobs were probably more like 75/25, not 50/50. Then of course, his recollection of the quote for the work was wrong and low. I quoted him like $800 for the two, and of course he remembered that I quoted him "around $600." I told him "let me talk it over with my son and I'll see what works for us." My son said no way. That guy flaked on us, lied to us and is now trying to cheat us. He called back a couple hours later all friendly and I just flat out told him "we don't think it's a good fit for us. The price you're talking about seems lower that what we quoted and you no showed on us the last time without even calling when we booked out an entire day for your job." He just said "Oh, okay" and hung up. It actually felt great to tell him no but in a polite way.
 
I have a story from just yesterday that I thought I'd share. I'm not a no guy. People generally like me and find me personable and easy to get along with. As a new business, I feel that it's better for my business to take as many jobs as possible to build our reputation and generate positive cash flow than to pick and choose every job. But, as a business that has turned somewhat successful pretty quickly, I do find myself quoting higher prices for tougher jobs and not fretting when people walk away. So here's my story.

When we first started, one of my first calls was for an interior detail on a "new" car. I quoted what I thought was a fair price. When I got there, the guy's daughter (car owner) told me the car was involved in an accident and the passenger was eating soup. The window was down. There was soup on the front seat, under the seat, in the window track, in the backseat, etc. I had to take the seat out. I went about my work with a smile on my face. The guy came home in the middle of the job and I said "I wish you would have mentioned the soup when you called. I think I'm going to have to charge you a little more for this job." He was actually fine with that and even gave a nice tip. The daughter was very happy with the finished work.

About a week later, he calls me out to give him a quote on polishing a freshly painted truck and correcting the paint on a poor paint job on his wife's Kia's rear quarter panel. I gave him a very fair, probably low, quote on the two jobs combined. He scheduled an appointment for a week later. This required us to purchase another DA, more pads, more compound and polish, etc. I spent a couple hundred bucks to do this job. Money that I would have likely spent in the future, but money that we were barely making when we first started. We showed up to do the job. Neither vehicle was there and no answer at the door, no response to phone call or text. We sat outside for about 30 minutes and called it. I called again and left a polite message saying that he must have forgotten about making the appointment and to call me. No return call. The next evening, I happened to stop by a local pizza place to pick up an order to go. My son was waiting out in the work truck with the trailer attached in case it had to be moved. While I'm sitting there, the guy walks in with his wife and is standing next to me. I pretend not to see him. I think he spotted me and him and his wife abruptly left after putting their name in for a seat. I texted my son "guess who is standing next to me?" The next day, I receive a call from the guy explaining how the transmission went out in such and such a car and he didn't have the money to do the job. More likely explanation, this guy is a local contractor and I think he pretty much "trades" everything for work. He probably found somebody to do it in trade but decided to just blow me off instead of canceling.

This was like six months ago. Fast forward to yesterday. The guy calls me out of the blue. Hey, buddy, I want you to do that one job (the bigger one of the two). You quoted me $x for the two jobs, so I think the price should be 1/2 $x. The two jobs were probably more like 75/25, not 50/50. Then of course, his recollection of the quote for the work was wrong and low. I quoted him like $800 for the two, and of course he remembered that I quoted him "around $600." I told him "let me talk it over with my son and I'll see what works for us." My son said no way. That guy flaked on us, lied to us and is now trying to cheat us. He called back a couple hours later all friendly and I just flat out told him "we don't think it's a good fit for us. The price you're talking about seems lower that what we quoted and you no showed on us the last time without even calling when we booked out an entire day for your job." He just said "Oh, okay" and hung up. It actually felt great to tell him no but in a polite way.

Thank you for this experience. Last year, I should have gone with my gut instinct to say no. I took the job anyway and the guy was no pleasant to work with.

I ended up giving him a $25 off coupon for next time in good faith to show him my customer service level. Truthfully I would be shock if he called me again this year and I would say no then.


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What ever you pros does when the customer is bargain down the price. Stand up for your price settings. And be humble about it no matter what the customer says. If you are a prick about it the word can easly spread to potential customer that know the customer you are insulting. You are only going to boost your ego with insults. Be the bigger man or women and bite your tung and move on.

Just tell them that it's the price point you have. In regards of products, shop or mobile costs, salary and insurance and so on. You can be offering to work by the hour rate plus product costs. If you feel like the work can take a shorter time than your price settings has in them. But only to a customer that are humble to you and you feel to help out.

We all like a great bargain when we buy something. Just look at the sales on AGO for an example that many are waiting for and only buy things when it is that. But the prices is often at a higher cost so you can have the sales more often. And if you have a sales price for your detailing business many just wait for that or wants to bargain down to them. Then it's much of the kind of level your business are at and the customer range you have around you. Is it very many that don't buy your services you maybe are at a to high of price settings. All of the pros can not just work on exotics cars and wealthy customers. And it's the other way around if you are full booked and have to turn down many customers you may consider to high your prices or hire someone and do more vehicals.

I will agree with this. I had to bite my own tongue like ALL THE TIME!

I learned that if I go down in my price, I start to devalue my services. Plus it may appear as desperate.


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You get what you pay for in most cases. If your business is doing well then you have room to maneuver. If things are slow then you will have less price leverage. I agree that $25 is noise.

How good or bad shape is the paint in now?
I am not a believer in the "you get what you pay for" line
Reality is this

LOTS of people LOTS of times have "paid for it" and not gotten what they paid for
However-- if you dont pay for "it", there is no chance you are going to get "it"
But if you do pay for "it", at least there is a chance you will get "it"

But I know what you meant
 
I would not insult a person for trying to lower the price. But, if I feel I am wasting my time because they are looking for car wash price points, I simply tell them we are not a fit and the level of service they are looking for is available at car washes. I understand that many people do not want to pay premium to have cars cleaned, heck, I would not pay 400$+ to have my car detailed, so I have no hard feelings or anything about people not wanting to spend that much on it. But at the same time, I am not interested working for peanuts for a job that requires a lot of knowledge and physical labour to do correctly. Not to mention expensive products and equipment.

So to each his own. I will work for people looking for the kind of service I want to provide, and let people not willing to pay go to places willing to do it for much cheaper.
 
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