What Do you Think Of my prices?

[SGF Auto Detail]

Hey Guys I was wondering if you could look at my website and see the services I offer and What you think about my pricing. The main one I am thinking about increasing is the middle package that is listed at $125. Take a look and let me know what you think. Springfield Auto Detail Thanks!

 

[briarpatch]

This is tough to call, since I've no idea what others are charging in your area. One thing of concern.....each package shows 'interior back to new'...which could be a tall order.

 

[FinishingTouchA]

First thing I would do is get rid of any pictures with Armor All tire shine in them.

 

[conman1395]

Are you a one person operation?

 

[SGF Auto Detail]

This is tough to call, since I've no idea what others are charging in your area. One thing of concern.....each package shows 'interior back to new'...which could be a tall order.

Yea true... Good Point. So far this has been more of a marketing trick. They see back to new but they also understand I can not do miracles. But maybe I should either take it down or re-word it.

 

[SGF Auto Detail]

First thing I would do is get rid of any pictures with Armor All tire shine in them.

I do not have any pictures with armor all tire shine? I do not use armor all. And just to be honest I cater to the high mid class daily drivers, they do not care about brand, they want a bold black tire thats clean.

 

[SGF Auto Detail]

Are you a one person operation?

No, it is me and one Full time employee and a part time employee. I average 3-5 cars per day, between dealers and private clients, Dealers get the 125 package.

 

[SGF Auto Detail]

This is tough to call, since I've no idea what others are charging in your area. One thing of concern.....each package shows 'interior back to new'...which could be a tall order.

Also Briar it seems that I am on the low side for pricing in my area but to be honest and not toot my own horn my work is pretty professional for daily drivers. I am thinking about bumping the 125$ to 150$

 

[SGF Auto Detail]

First thing I would do is get rid of any pictures with Armor All tire shine in them.

Also I do know what picture your talking about now, and that was because I was out of my normal Stuff LOL, good catch.. on my higher end cars that are not dealer cars i Like to use Meguiars Endurance Gel, Do you have another suggestion

 

[FinishingTouchA]

I do not have any pictures with armor all tire shine? I do not use armor all. And just to be honest I cater to the high mid class daily drivers, they do not care about brand, they want a bold black tire thats clean.

^^Straight from your website... I can't make this up.

But back to your original question:
For a 'geek detailer I think your prices are too low. My average full interior is $200 and AIO is 200-250... But I focus a lot more on coatings nowadays so I'm probably not the best person to ask.

 

[FinishingTouchA]

Also I do know what picture your talking about now, and that was because I was out of my normal Stuff LOL, good catch.. on my higher end cars that are not dealer cars i Like to use Meguiars Endurance Gel, Do you have another suggestion

Nearly everything I use is from Optimum
I don't do any dealer work
My average inside and out ticket is $500
My shop is in a town of 7000 people with a median income of 30,000...

 

[Calendyr]

Prices seems pretty low when I look at the service list. Time shown are for a 2 person crew? That's not much money for each. Say your 125$ package for 4 hours that's really 8 man hours, so 15$ per hour gross not counting products and other expenses... You will kill yourself trying to make ends meet at that salary.

 

[LSNAutoDetailingLSNAutoDetailing is verified member.]

When these threads come up (which often do...) the best advice to give is google your local area and do some research on what others charge for commensurate services.
Packages will vary from detailer to detailer but you should be able to see what others are offering that are close to yours.

This forum spans all of the Americas including Europe and Middle East & Australia . To try to comment on what price is fair is going to be impossible.
A full paint correction package in Boston or NYC is going to vary than other parts of the country or countries. This forum is specific to only PBMG AG brands and the techniques taught by Mike Phillips and many veteran pros of the forum.

Competition is good, however, when pricing your packages, don't undercut your competition. It can devalue the services for your economy, or make people wonder why your cheaper than the next guy.

 

[briarpatch]

Also I do know what picture your talking about now, and that was because I was out of my normal Stuff LOL, good catch.. on my higher end cars that are not dealer cars i Like to use Meguiars Endurance Gel, Do you have another suggestion

I've had very good success with the Meguiars Endurance Gel.....my wife is one of those people who likes 'shiny' tires....and that product can produce it. It's also easy to tone that look down with it, and the longevity is what I like.

 

[WashEngineer]

Think to yourself about these questions to help you better price your services.
1) What is your competition charging? Like @paul_g said, don't undervalue your services just to undercut your competition. In some cases to the consumer lower price = lower quality
2) How much does it cost you perform the said service offering? This is an area I think a lot od detailers starting out don't think about. Think about your fixed and variable costs (supplies, gas, your time, website, etc.). How much do you really need to charge to be profitable.
3) Think about what value you're bringing to your customer. Are you restoring their car so the paint lasts x amount longer? Are you increasing the value of their vehicle? If so, by how much? What are their alternatives besides using you or a detailer in general? Do nothing, get a new paint job?

If you really hash these out and think about your cusotmers, you'll be able to almost read their minds and truly bring them value. After all, that's what their paying you for...you're bringing them something of value.