It as been my experience with car dealerships that they are only going to sell you something that will make them money. I am sure that they will apply some type of coating that is likely pretty decent but as others have stated nothing lasts forever without maintenance. I just sold a 12-year-old truck with 250,000 miles on which the paint looked virtually new and had absolutely no clear coat failure. It looked that way because I washed it carefully, regularly applied some type of paint protection, and did not abuse the paint (like sitting on the hood, allowing someone to put a purse on the roof, or dragging keys on the side).
The dealership is essentially selling you an insurance policy. They are betting that you will regularly come see them for the maintenance (and pay for said maintenance) and the paint will hold up or you will not follow the recommended maintenance and the paint will hold up or you will not follow the recommended maintenance, the paint will fail, and they can deny the claim because you did not follow the recommended maintenance. The only way the dealership loses is if you do everything correctly and the paint fails. To be honest, that likely will not happen because if it was a regular occurrence, they would not be selling the protection (because they would not be making money). As an aside, the dealership is most likely just the seller of the service like they are with most extended warranties.
If you think about it, a sales person spends hours telling you how great the vehicle is, the company's satisfaction rating, and all the reasons that you should buy their vehicle to then, once you have agreed to buy their car, tell you that you need to buy an extended warranty, paint protection, upholstery protection, and a road hazard policy against damaged tires and wheels.
In my opinion, I think it would be a good idea to have a reputable company detail the car (including some type of paint protection) and then you give it a year of you performing the regular maintenance (washes, etc). A couple of buckets, grit guards, a decent car wash soap, a mitt or two, and a couple of waffle weave drying towels from AG is less than $100. Who knows, you might come to love it and can invest further.
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