Who is the typical client?

[Calendyr]

So for a detailing business, what demographics should I aim for?

What is the typical client? Sex, age, job type, etc?

 

[zmcgovern45]

What type of work are you interested in doing?

If you want "standard" wash & wax type of jobs then you need to appeal to a completely different type of audience than if you are seeking full correction jobs IMO.

So what are you after?

 

[Calendyr]

Well to start with I will take anything, obviously

I am not interested in doing only washes unless it's a for a fleet of vehicule, then yes if I can wash 10 cars at the same place then it would make it more interesting.

I plan to go after 3 groups:

- Paint correction and complete detail
- Daily drivers with one step paint correction
- Maintenance details

I will do my best to have people satisfied with their service and enroll in the maintenance detail. I plan to offer a 2 week plan and a monthly plan. I am working the numbers on those right now, the maintenance will have to be cheap enough for people to want to enroll and expensive enough for it to be worth my time. If any of you guys offer those I would love to read what they include and how much you charge.

Where I live, I see a lot, and I mean a lot of BMW cars and Mercedes Benz all the time and none of them are in good condition. So I think there is a market with these guys who have the money to buy those cars but don't want to spend time taking care of them.

 

[beamerstrumpet]

Or they are the ones driving thoes cars an have no proper reason other than they got them cheep for really high milage and they dont have any money for up keep. Sad but true. To me many cars have devalued due to the oversaturation of older unkept cars.

on the flip side, they have the money and are to tight to worry about it.

 

[cardaddy]

Where I live, I see a lot, and I mean a lot of BMW cars and Mercedes Benz all the time and none of them are in good condition. So I think there is a market with these guys who have the money to buy those cars but don't want to spend time taking care of them.

Newer ones or older ones?
If they are all newer, and look 'unkept' chances are you're seeing a lot of lease cars. People don't care about lease cars. That's why they leased them instead of buying. Leasing is a financial decision that one has to make when they decide that they ALWAYS want to drive a new(er) car and ALWAYS want to have a car payment.

My brother in law is just one of those, along with one of my doctors. I actually did the doctors LX470 back on Mothers Day weekend, yet he had a brand new 5 series and because it's a lease he doesn't want anything at all done to it.

Or they are the ones driving thoes cars an have no proper reason other than they got them cheep for really high milage and they dont have any money for up keep. Sad but true. To me many cars have devalued due to the oversaturation of older unkept cars.

on the flip side, they have the money and are to tight to worry about it.

See above....
Some will sign up for a $499 lease just because they can. Then at the end of 24 months, they take it back and get another one for $499.

OTOH, you have some out there like my next door neighbor (early 40's) that had a BMW when he got married (well his wife did) but with the cost of a home and baby they got rid of it. Now he's finally gotten a X5 M Series and REFUSES TO EVEN WAX IT! I see him going at it with an old rag sometimes, but he's too cheap to even let me wash, Nanoskin, and do a simple sealant on it. Even if I did it for $50 I know he wouldn't pay it! (Although that's my "Basic Exterior" package and would be $150 minimum and he!! will freeze over before he goes for that deal!!!)

 

[Calendyr]

Ya they look like new or at least recent cars. Just not washed and covered with fine dirt. Hope some of them will want that service