TTQ B4U
Well-known member
- Jan 20, 2016
- 5,504
- 70
The base Stinger GT w/AWD is $40K, not $50K and that certainly makes a difference in monthly payments and I'm sorry, you get more car than what you get with a 3 series or Merc. I'm not saying it's you but I buy a car, not a badge and hopefully at some point the public gets educated at some point.
Yes and no on getting more. The catch point in your statement above is that the Stinger is a big car and targets an A5 to A7 Shopper or a E-Class even S-Class size set of vehicles. People with money to buy those cars aren't shopping "value" nearly as much as they are Luxury. Money isn't the issue. There's a difference and Kia plays on the value side of life more than Luxury where buyers do count dollars more.
That said, the Accord is a roomy sedan that is more mid-sized. So is the Camry, Mazda 6, etc. just about every car where a buyer might be the better target market for Kia. However, they built and launched a car that's a larger hatchback not a mid sized sedan. Knowing the G70 would target that perhaps a smart move?.....but now the Stinger is playing in a size category that puts it up against the buying public which is more interested in a small SUV/CUV.
It's proving difficult to convince an Accord or Camry buyer to Step Up to a larger hatch back and those above the Kia aren't interested because the Luxury branding isn't there. Hate to say it but a 4-5" KIA badge doesn't scream Luxury no matter how nice it is. Not to a traditional Luxury buyer.
Triple play...