Logo feedback wanted

I like number 1. The logo is not centered

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2 grabs my eye better for some reason. I like your logo!
 
The second one looks better because there's more space (kerning) between the letters. It makes it seem less crowded. If you did that to the first one, plus widened the letters about 20% it might improve it. I'd also consider making the crown a little smaller so it doesn't overpower 'IMPERIAL'.

Otherwise, very nice.
 
Between these two options,

Definitely two better!!

I love the font better.

It calls in line with luxury men's skin care and shaving products and the expensive selection at the liquor store.

Bottom line?

it screams high quality (high end) auto detailing.



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Also I think between the icon, imperial, and auto spa...

Everything is well balanced.

I would be pleased if the second one was my own.


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If I had to change something.

You see the lines that surround "auto spa" in the first one?

Switch that to the second logo and literally and figuratively it will make it look sharper in my opinion.


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I tend to name or advise any detailing company to name it in the city or county in which you reside. Easier to remember home town detailer and a connection between you and the community. But that's me so name it what you want.
 
I like the overall design of them both very much.

I think #2 is just a bit better because it's tighter together, no wasted space.
 
Number 1. The Imperial really stands out and the font is more majestic.
 
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