When it comes to ADS and DIY, at least there is some product development and evaluation going on. There are countless brands that pop up via social media and Youtube that are simply having a chemical blender put their rebranding a line of catalog products. Which, if the products are good, then who cares. However, most of them claim that they "worked with a chemist" to make products to their "stringent requirements". No, you called a chemical blender, told them what you want, tried a few catalog items, then committed.
Two come to mind -
Detail Geek Car Care, basically a line of B&B products with this
Youtubers branding on the bottle. In one video, he claimed that his glass cleaner was unquestionably the best glass cleaner on the market, as if he had tried every single one before arriving at "his" version. I actually stopped watching his content after that. The rest of the product range consists of Chinese knock-off brushes and towels, again catalog items with his brand name on handle. To sum up, none of this stuff is "his", you can buy that exact same brush via Amazon, Etsy or eBay, and no doubt the chemicals are identical to many other brands too.
Smooth As Car Care Products, a brand which popped up in support of this duos
Youtube channel. Same story here, a range of catalog chemical products, Chinese knock off towels, and rebranded inspection lights, all masquerading as unique.
The thing is, when something goes wrong or technical questions arise, who is picking up the bill here? I once tried a few products from a brand called MIRCH, which is marketed via Facebook. The brand presents very nicely with an excellent website and Gyeon-esq bottles. However, I had the wheel cleaner cause chemical burns on a set of wheels. The problem is, the brand really doesn't have any technical backup, just a solitaty email address. I decided not to pursue it, but decided to never again buy car care products from pop-ups like this again.