Guilted? You know how you're getting aggravated at people defending AG against an attack you swear isn't there? Your word choice is exactly WHY we/they are defending AG and perceiving an attack.
Perhaps you'd like to explain why you chose the word "guilted" and furthermore demonstrate a way in which AG is "guilting" its customers into being loyal. If AG isn't "guilting" its customers, then why did you bring that word up in the context of this discussion when (at least I'm assuming) you knew what connotations come along with it?
I don't mean to make this a personal attack, I just want to point out to you that sometimes a single word can totally alter the message you're sending so it is imperative that you choose carefully so as to make sure people hear what you are intending for them to hear.
For the record, Autogeek does not "guilt" its customers -- it employs a customer-centric marketing and customer service approach that has been and is continuing to be very effective for them. That may be a rare thing to find in this day and age, but really it's a positive thing. Not many businesses can say that they have a customer base as fiercely loyal as Autogeek does, and I would even go so far as to say that without that customer base, Autogeek would not have been able to grow to the size it has managed to reach. That's not a defense, it's simply an opinion and an observation from someone who is studying business management strategies at the moment and thus has a pretty good understanding of how a successful business can be run in a multitude of ways.
That's a fact of life, not just in business. HOWEVER, that does not mean you can't or shouldn't strive to keep as many of your customers happy as possible.