I wouldn't even think or trying to market ONR or another waterless/rinseless wash to a customer. Customers might have a tough time accepting that it is a propper way of cleaning a car since most people have always learned how to wash a car in the traditional way. I wouldn't even lie to a customer, but I don't think I would use ONR or another product like to to try and upsell or just sell a customer a service. Just my .02.
I'm not sure I could do it- hell, I'm afraid to even do it on my own cars!
Truth be told, most people WANT to see the production. They want to look out at a truck full of supplies. They want to see multiple buckets, multiple mitts, different cleaners and towels and spray bottles. They see what we do, and think it's black magic, and that they could NEVER acquire such vast materials to perform the work. All this tells them that we, the detailers, are worth the premium that they pay us- and our results speak for themselves!
[In reality- I enjoy educating people. I want them to know that this isn't rocket science, and you can do a lot with very little. I want them to know how to personally care for their paint, so they don't screw it up for me to correct again later :xyxthumbs:
If someone saw me using a rinseless system on their car, and didn't know what it was, they'd think I was just using a quick detailer, or cutting corners on them.
Just my honest opinion! I know the rinseless washes have their place, but in Texas it doesn't get cold enough! Further, water usage hasn't been an issue [yet], so the rinseless craze just hasn't caught on.
(Disclaimer- I am going to, in the future, give the rinseless a try on my personal vehicles. Less water used = lower water bill, right? Who can't get behind that?)
(J/K)] something from these articles to use as your marketing plan....REMEMBER: Give credit where credit is due!
