It really has nothing to do with the state. As far as most basic trademarks go...they are typically for the entire US, and all need to be approved by the USPTO.
It takes anywhere from about 3 months to a year to get approved. The application process isn't too bad. I used legalzoom to get mine going. It's currently processing with the USPTO.
The good thing is...that when you get it even into the processing stage, nobody can attempt to get theirs approved if its anything like yours. Even if they do, they would get declined because yours was presented first.
I can tell you...it's NOT cheap. It costed me around $500 all together. You need to provide certain things as well...especially if you are using it in commerce. They usually ask for examples of your logo, or name being used...such as business cards, brochures, website, etc.
I gave them different links to "deal" type sites I've done business with that used my logo, as well as a snap shot of my website. That was enough.
I feel trademarks are important...cause nobody can go behind your back, trademark a name you've been using for years...and all the sudden they have the rights to it, even though you have it registered with the state. It's actually amazing how simple it really is to steal a businesses name.
Most businesses are simply registered with the state, and they don't realize that really means nothing, and offers no protection. The only protection it offers is that nobody else can register that name in the state. BUT, if you are only registered and have been operating for 10 years under that name...then someone comes along who trademarked the name. Guess who has to drop the name?! Trademarks are above all state registrations. The state will not do a trademark search. If it's not used in the state...they'll give it to you regardless. Have to be careful!
Great thing about it as well...is that it's for the entire US. Nobody can have your name anywhere. I trademarked my logo, name, and slogan.
Make sure you do a trademark search before you apply. If your business gets declined...I don't believe they do refunds.
This is why I went with legalzoom...they do a search for you before submitting your application to the USPTO. They also made the application process a piece of cake. I did everything through email, didn't have to mail anything. They also know what the USPTO will be looking for...so they make sure everything is there, and ready to go. :dblthumb2: