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Seth@NWCDetailing

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Hey Everybody,
I just redesigned my website, hopefully in a better way.lol
Anyway its not published yet I just need some opinions before I actually do it. I'm mainly concerned on how the service page is displayed
Home - Northwest Classic Detail
Thanks!
:props:
 
Your contact stuff is very clear! Good start!

As far as the service page, when I pull it up, there is a slight problem with Economy and deluxe mixing up. If you had some more space it would be a little more clear!

Other than that, pretty good.
 
I'm not a fan of the $.99 pricing. $64.99 really just round it out. I believe too many price everything ala cart. I hate the nickel and dime thing. Make it simple and easy for your clients.
 
On your services page, how come the prices on the left side don't match the prices on the right? It looks like you have 2 different prices for the same packages?

Also I like how you included a picture of yourself but it looks like a dark rainy day. You should post a pic of you next to a nice shiny car on a nice sunny day.
 
Your contact stuff is very clear! Good start!

As far as the service page, when I pull it up, there is a slight problem with Economy and deluxe mixing up. If you had some more space it would be a little more clear!

Other than that, pretty good.

I think I got that problem fixed, I spread it out more and cleared it up so its easier to read, I think..
Thanks for the input!


I'm not a fan of the $.99 pricing. $64.99 really just round it out. I believe too many price everything ala cart. I hate the nickel and dime thing. Make it simple and easy for your clients.

Yeah, I was pretty hesitant to put my prices up like that that's why I needed some opinions, I'm happier with what I replaced them with, prices are a little more clear now.

On your services page, how come the prices on the left side don't match the prices on the right? It looks like you have 2 different prices for the same packages?

Also I like how you included a picture of yourself but it looks like a dark rainy day. You should post a pic of you next to a nice shiny car on a nice sunny day.

Well the prices on the left are the package pricing and the prices on the right are individual pricing. I cleared it up a lot more so it should be easier to understand now.

And I know I had a friend use their phone to take the picture, but now that I got mine it should be just a matter of getting a sunny day in the Northwest.
Thanks for the input:props:
 
Site looks pretty good! It seems like your prices are very low though... unless I am just not understanding them.

One step correction (your level 3) for $160?? Estimated at 1-2 days of work?

So figure in 8 hours of work for just the exterior at $160 - that puts you at $20/hr. I think you can get away with charging double that and still be in the low to middle range of the detailing price spectrum. In fact, I estimate costs based on an hourly rate only after I have inspected my customers cars ... I know that is not the topic of this thread, but I'm just trying to help you out.
 
Hey seth looks good buddy nice job.

Thanks Todd
:xyxthumbs:

Site looks pretty good! It seems like your prices are very low though... unless I am just not understanding them.

One step correction (your level 3) for $160?? Estimated at 1-2 days of work?

So figure in 8 hours of work for just the exterior at $160 - that puts you at $20/hr. I think you can get away with charging double that and still be in the low to middle range of the detailing price spectrum. In fact, I estimate costs based on an hourly rate only after I have inspected my customers cars ... I know that is not the topic of this thread, but I'm just trying to help you out.

Thanks man! Well I just started up this business so I'm still experiencing what other people are charging and based off of the equipment I have I figured these prices would suffice. But yeah I do like your input, this thread is for everything that can help me out. I think it would be a good idea to spruce up my prices a bit given my skill set.
Much appreciated
:dblthumb2:
 
Thanks man! Well I just started up this business so I'm still experiencing what other people are charging and based off of the equipment I have I figured these prices would suffice. But yeah I do like your input, this thread is for everything that can help me out. I think it would be a good idea to spruce up my prices a bit given my skill set.
Much appreciated
:dblthumb2:

Sure those prices will probably suffice, but you don't want to be selling yourself short. Based off of what I have read around here, $40/hour is more than reasonable. I'm assuming you are doing this at your own house/residence and not in some sort of shop or other establishment. If you are doing this elsewhere, ie you bought/rent a storefront, then your prices should be significantly higher due to the overhead costs.

Best of luck.
 
I keep my prices in mid range cause I have no over so it's nice.
 
Sure those prices will probably suffice, but you don't want to be selling yourself short. Based off of what I have read around here, $40/hour is more than reasonable. I'm assuming you are doing this at your own house/residence and not in some sort of shop or other establishment. If you are doing this elsewhere, ie you bought/rent a storefront, then your prices should be significantly higher due to the overhead costs.

Best of luck.

Right, last thing I need to do just starting up is dig myself a hole with no overhead. I'm actually a Mobile business out of SW Washington, it's starting off rough, but i'm confident it'll come around during the spring and summer months.
 
I'm lucky cause of the neighborhood I'm in lots of money by me and no one else does the quality work I do in my area.
 
I'm lucky cause of the neighborhood I'm in lots of money by me and no one else does the quality work I do in my area.

Yeah I have quite a few neighborhoods where I live too, but there is quite a few shops around. Just a matter of getting recognized and people start spreading the word. I think I managed to get my prices up to where they should be now, so I shouldn't have any problem with overhead.
 
In spring my neighborhood has huge block parties where I meat a lot of new customers. I do all my work out of my garage and when people find out I'm in the neighborhood there very happy and I have a shuttle service.
 
Right, last thing I need to do just starting up is dig myself a hole with no overhead. I'm actually a Mobile business out of SW Washington, it's starting off rough, but i'm confident it'll come around during the spring and summer months.

If you are primarily mobile, chances are you drive a vehicle large enough to carry a good amount of supplies. Usually these types of vehicles are not very fuel efficient. You need to factor in the cost of fuel as part of your expenses which ultimately make that estimated $20/hr much less overtime if it cost you $10+ in fuel for each trip. You need to closely monitor and track your mileage, fuel costs, etc etc for tax purposes. All of that can be written off as a business expense, thus lowering your required taxes. If that vehicle is also primarily used for business, you may be able to write off things such as insurance, and the payments (if any) that you need to make on the vehicle...... I am no expert, so please do your own research or consult a professional before making such assumptions on your tax forms.

Spring and Summer weather should definitely bring more business.
 
I think I managed to get my prices up to where they should be now, so I shouldn't have any problem with overhead.

I still think you have much more room to increase your margins, but that is up to you. Also, I would highly suggest that you only post those prices as an "estimate" to your customers.

I post my services followed by a starting price.

For example,
www.AttentiontoDetailingPeoria.com/Services.htm said:
ONE-STAGE PAINT CORRECTION: STARTING AT ONLY $215* - TYPICAL TIME REQUIRED: 6 OR MORE HOURS​

From that estimate, you can gather that I charge around $35/hour. These starting prices are based on estimated time required for a small vehicle (ie a 2 person coupe, a bmw Z3 for example) in average condition. I then increase prices based upon size of vehicle and overall condition of vehicle because these factors ultimately affect the amount of time it takes to complete a job. I try to only provide an estimate once I have been able to see the car, so I really know what I am dealing with. This maintains a fair price for each customer and makes sure you don't get screwed when you tell someone it'll be $300 to remove the swirls from their paint and then they bring you a completely trashed vehicle and say "here is your $300, let me know when you've got all the swirls out like you promised!" and then 40 hours later you are only finished with the hood.... that's an exaggeration, obviously, but hopefully you see where I am coming from.

Just some more food for thought!
 
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