Dedicated tire cleaners contain a component that is not found in all purpose cleaners, which is what makes them so effective at deep cleaning tires.
This same component is harmful for surfaces intended to be cleaned with an APC (ie: leather, vinyl, etc), which is why an APC does NOT contain this key ingredient.
If you don't plan on coating your tires, then you can get away with using an APC for routine cleaning, however choose your cleaner wisely as some APCs are caustic and what you think is dirt that's being removed from the tire is actually vital antiozonants and rubber conditioners leaching out from the surface due to the aggressiveness of the cleaner being used.
Keep in mind if you clean your vehicle every weekend, it's not necessary to clean the tires every single time you wash the car, especially if you apply a tire gel/spray on a regular basis. If and when you do use an APC to clean your tires as part of routine maintenance, dilute it 1:10 (or whatever the recommended dilution ratio is for "mild" strength). There's no need to use it full strength.
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