Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
I wonder what kind of drivers Kia and Hyundai are targeting and what vehicles they are trying to compete against? The luxury market will never consider these brands to be in the same category as the Germans, for example, and maybe not even be comparable to Lexus. BMW and Mercedes, along with Porsche and Audi have a long history of performance excellence and a long held reputation for innovation, safety and luxury. And their dealer networks are second to none.
People looking for a luxury vehicle are not looking for value, that is a third or fourth consideration down there with gas mileage. That three pointed star on the Merc or BMW's kidney grills mean something you can't put a price on, even if attached to a vehicle that has no more to it, perhaps even less, than a Hyundai or Kia. If the Koreans went to a premium brand the way Honda did with Acura or Toyota did with their Lexus line, then maybe they could get a foot in the door for this level. But no one shopping a luxury brand will look at a car called Kia or Hyundai no matter how good the car is because the brand, in and of itself, is an important consideration for these buyers. Simply put, the luxury car segment and Kia/Hyundai simply do not go together or are associated with each other. It will take many years for that to happen, if ever.
There are manufacturers in this segment that may have to worry about Hyundai and Kia, but the Germans at least, are secure.
I wonder what kind of drivers Kia and Hyundai are targeting and what vehicles they are trying to compete against? The luxury market will never consider these brands to be in the same category as the Germans, for example, and maybe not even be comparable to Lexus. BMW and Mercedes, along with Porsche and Audi have a long history of performance excellence and a long held reputation for innovation, safety and luxury. And their dealer networks are second to none.
People looking for a luxury vehicle are not looking for value, that is a third or fourth consideration down there with gas mileage. That three pointed star on the Merc or BMW's kidney grills mean something you can't put a price on, even if attached to a vehicle that has no more to it, perhaps even less, than a Hyundai or Kia. If the Koreans went to a premium brand the way Honda did with Acura or Toyota did with their Lexus line, then maybe they could get a foot in the door for this level. But no one shopping a luxury brand will look at a car called Kia or Hyundai no matter how good the car is because the brand, in and of itself, is an important consideration for these buyers. Simply put, the luxury car segment and Kia/Hyundai simply do not go together or are associated with each other. It will take many years for that to happen, if ever.
There are manufacturers in this segment that may have to worry about Hyundai and Kia, but the Germans at least, are secure.
"Another thing is; the Genesis Coupe v6 was compared to the new 435i. While the 435i is more than $10,000 more, it is slower, and has less options for the money. You are simply paying for the name".
And that is the point. To many, many buyers in this car segment, name is what they are paying for - and that is precisely what they want to pay for. Perhaps younger drivers see it differently. I have been driving cars for exactly 50 years and I have owned everything foreign and domestic you can think of (except a German brand). A couple years ago I decided to buy a new Mercedes ML350. I shopped around and quite frankly, the Buick Enclave offered the best value in my opinion. And the Jeep Grand Cherokee was the one closest to my heart. But when I got behind the wheel of the ML350 it had something about it I could not put my finger on. There was a certain stance and presence to it that made the others look like imitators. I think now it was due to my being in tune with it and being part of the mystique of tradition, or something like that. Was it worth the extra 15 grand over the others? Probably not. However, I said to myself that I never owned a Mercedes and I just wanted to see what all the fuss over the past 100 years has been all about. I now know and appreciate the difference. And because of that the chances are that I will be a Merc owner for the rest of my life - or until such time as that level of excellence I am experiencing for some reason turns sour.
^ time will tell...
btw, my next ride will be a Hyundai genesis coupe 2.0T... :xyxthumbs:
Not so fast, Sir... There are rumors that the 2015 Genesis Coupe will be offered as a 3.0L V6 Turbo or a 5.0L v8. Those are just rumors however..
I had the 2011 2.0T and traded it in for a 2013 V6. I liked both, but the power in the v6 is amazing.
My daughter recently traded in her 2010 Mini Cooper S for a 2014 Hyundai Veloster. We saw the Veloster at the Motor Trend Car show in Baltimore in February. She fell in love with this car and bought one in March.
This is a sporty looking, economical pocket rocket! It has a turbocharged engine and every hi-tech toy you could want built into the car including a neat back up camera.
My wife has a 2011 Hyundai Sonata which she loves as well. Me, I'm a Ford Mustang man!
Midnight Blue
....and MUCH MORE RELIABLE TOO!
Congrats to her, sweet ride!
Sent from my SPH-M930 using AG Online
Reliability was a major concern for my daughter. While her Mini Cooper S only had 23,000 miles on it she had numerous mechanical and electrical issues with this car. Fortunately for her all of these issues were covered under her warranty but she never felt completely confident in driving this car.
The other major consideration for buying the Hyundai Veloster is that she can use 87 octane gas versus the required 93 octane gas with her Mini.
I also need to update my avatar as I now own and drive a 2006 Mustang GT!
Midnight Blue