Mike Phillips
Active member
- Dec 5, 2022
- 51,004
- 7
Car Wax Has Changed - New Black Label TV Commercial
Over the weekend I detailed my friend Jim's 2012 Mercedes-Benz E350 and as I detailed his car after discussing the options of how to seal and protect the Ceramiclear paint on his Mercedes-Benz, instead of applying a traditional car wax or synthetic paint sealant, we decided to go with Pinnacle Black Label Diamond Paint Coating.
Behind the scenes, Max and Yancy were working on a new TV commercial that will start airing on the Velocity TV Channel.
On Monday, Max asked me to come down to Yancy's office to watch the new TV commercial for Black Label Diamond Paint Coating and as I watched the incredibly well done video, (pretty cool Yancy), one of the catch-phrases that struck out at me was when the below words flashed onto the screen,
Car Wax Has Changed
I thought this was interesting because Max came up with the idea for this commercial including all the copy and while I was buffing and waxing the Mercedes-Benz over the weekend I was saying the same thing as I talked to Jim about all the changes in the car wax industry.
Simply put, washing and waxing your car has dramatically changed since how we used to do it. Modern car waxes and I include synthetic paint sealants in this conversation are good. Very good.
It's just coatings are better in that they give most people more of what they like and want when it comes to the idea of what waxing your car traditionally means.
Most people want a wax that will last a long time. I think the most common question the average person will ask about any given car wax goes like this,
How long does it last?
Coatings, when properly applied last longer than car waxes.
Besides that most people want pretty much the same types of things, they want the paint to look good, that can mean different things to different people but here's list of what most people want after they apply and then wipe "something" off their car's paint...
Did I miss anything?
Traditional car waxes and synthetic paint sealants help with all of the above but paint coatings, from what I've seen, learned and experienced... help even more to attain these goals for a protective layer or coating for your car's paint.
Change is unavoidable, sometimes we like it and sometimes we don't, but I'd say coatings are a change for the better.
Over the weekend I detailed my friend Jim's 2012 Mercedes-Benz E350 and as I detailed his car after discussing the options of how to seal and protect the Ceramiclear paint on his Mercedes-Benz, instead of applying a traditional car wax or synthetic paint sealant, we decided to go with Pinnacle Black Label Diamond Paint Coating.
Behind the scenes, Max and Yancy were working on a new TV commercial that will start airing on the Velocity TV Channel.
On Monday, Max asked me to come down to Yancy's office to watch the new TV commercial for Black Label Diamond Paint Coating and as I watched the incredibly well done video, (pretty cool Yancy), one of the catch-phrases that struck out at me was when the below words flashed onto the screen,
Car Wax Has Changed
I thought this was interesting because Max came up with the idea for this commercial including all the copy and while I was buffing and waxing the Mercedes-Benz over the weekend I was saying the same thing as I talked to Jim about all the changes in the car wax industry.
Simply put, washing and waxing your car has dramatically changed since how we used to do it. Modern car waxes and I include synthetic paint sealants in this conversation are good. Very good.
It's just coatings are better in that they give most people more of what they like and want when it comes to the idea of what waxing your car traditionally means.
Most people want a wax that will last a long time. I think the most common question the average person will ask about any given car wax goes like this,
How long does it last?
Coatings, when properly applied last longer than car waxes.
Besides that most people want pretty much the same types of things, they want the paint to look good, that can mean different things to different people but here's list of what most people want after they apply and then wipe "something" off their car's paint...
- Protection against the elements.
- A high gloss appearance.
- No swirls or hazy appearance.
- A slick, smooth feel to the paint.
- For metallic paint they want to see the metallic flake POP.
- Easy to apply.
- Easy to wipe off.
- Last a long time.
- Resists water spots.
- Resists swirls and scratches.
- Resists etching from a bird bomb.
- Keeps paint from oxidizing.
- Holds up against extreme high heat and summer sun.
- Holds up against harsh chemicals used at automatic car washes.
Did I miss anything?
Traditional car waxes and synthetic paint sealants help with all of the above but paint coatings, from what I've seen, learned and experienced... help even more to attain these goals for a protective layer or coating for your car's paint.
Change is unavoidable, sometimes we like it and sometimes we don't, but I'd say coatings are a change for the better.
