swanicyouth
New member
- Mar 3, 2011
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"Chinese Leading Enterprise Embraces alliance with German Century Brand Industry field takes Chervon acquisition of Flex as Chinese leading power tool enterprise powerfully combining with German century brand.
Founded in 1922, Flex is the embodiment of a traditional German brand, providing professional tools for professionals and gaining a top reputation with the FLEX brand in Germany. Looking back at a successful history of 90 years, Flex has accumulated a wealth of knowledge and experience in product applications, product manufacturing capabilities, and the focus and dedication to quality has been taken as the core culture. All these are not only the same pursuit of quality of Chervon, but also provide more profound heritage and understanding to Chervon.
Flex shall be used to enter a market segment which has so far been quite difficult for Chinese companies to conquer. This especially refers to products for experienced customers on developed markets such as Europe or North America. The seal of quality “Made in Germany” shall also convince customers who would normally refuse to buy products “Made in China”. With the brand Flex it will be much easier to gain a foothold in the market"
The taller guy in the center is the CEO & President of Chevron. Oddly enough, his name is Peter Pan.
Founded in 1922, Flex is the embodiment of a traditional German brand, providing professional tools for professionals and gaining a top reputation with the FLEX brand in Germany. Looking back at a successful history of 90 years, Flex has accumulated a wealth of knowledge and experience in product applications, product manufacturing capabilities, and the focus and dedication to quality has been taken as the core culture. All these are not only the same pursuit of quality of Chervon, but also provide more profound heritage and understanding to Chervon.
Flex shall be used to enter a market segment which has so far been quite difficult for Chinese companies to conquer. This especially refers to products for experienced customers on developed markets such as Europe or North America. The seal of quality “Made in Germany” shall also convince customers who would normally refuse to buy products “Made in China”. With the brand Flex it will be much easier to gain a foothold in the market"

The taller guy in the center is the CEO & President of Chevron. Oddly enough, his name is Peter Pan.