Don't really like posting links on AG. Search for Griot's Garage Facebook. I believe it is also on Griot's Garage's website homepage. It is a 4 letter word and it definitely starts with a B. There have been a few people that went to the flagship store in Washington that were told to wait til June 6th to buy a polisher if they can.
ummm links to Facebook wont get you in trouble.
Its BOSS as they trademarked it (for a long throw polisher) recently.