If a superior product comes out at a similar price point I'm going to buy it over the others. Every single time. Why wouldn't I? I simply want what is best for my car and my wallet. Again, not saying speed is worse, but I see no sense in using an outdated and/or inferior product out of a sense of obligation towards a certain manufacturer. Speed may have (according to you) leap frogged over its competitors but sooner or later something new is going to leapfrog over it. If you don't want to jump on the train, that's your loss.