How to Convince...

LuxuryMobile

LuxuryMobile

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Saturday afternoon, after a 7+ hour full correction on a 2010 Camaro SS, my partner and I were heading to the bank.

We pulled up next to JJ Redick (Orlando Magic), in a newer Bently, of course filthy and swirled up. He turned into a "corner lot" wash station at a local gas station (definitly not how this vehicle should be treated)

My questions to everyone...how do we, as detailers, convince people with NO TIME for a 7-10 hour detail, that they need to have there car properly cared for and not a quick 10 minutes "wash". JJ, Im sure, would love to have his car(s) looking right but wouldnt love to have us working on it for that length of time.

Interested to hear peoples opinions on this. As most people who own high end cars are typically very busy and not usually car enthusiasts who truly car about their cars finish.
 
A person that had gobs of money or only a penny to his name has little to do with the passion for detailing. Car owners fall into two distinct categories; One cares and the other doesn't, period. Now this doesn't mean the ones that don't care cannot be persuaded.

Park your gleaming ride next to his and see if he notices. If you desires, say hello and complement his car and hopefully he'll notice how much better yours looks and may just peak his interest.
 
I am very aware that people who dont care, dont care.

I usually market to car enthusiasts, those are the people who want perfection.

I was just wondering if anyone has any tactics they use to convince these people who dont care, and most of the time dont care to be bothered about there 150,000 + cars
 
the hardest problem i have is i NEVER have a clean car to show off b/c i NEVER have time to detail my own truck. my truck is an eyesore. its a 98 that has never been detailed, just washed and waxed. ive owned it for 7 months and never hand washed it, just pressure wash the bugs off.
 
Just say,"Hey, that is a really nice ride. Me and my partner would love to detail it for you? Here's my card. Can I have yours? Then compliment something about their car. Make sure you close by trying to set an appointment. Does Thursday(or whatever) sound good to you?

Heck, you didn't have the sale or know the guy before. What can it hurt? What if he says yes? That would be awesome.

Tim
 
Just strike up a conversation. People that dont care if their car is clean will notice when a clean one is parked next to theirs. I find that by showing my passion, and excitement for making cars look the best they possibly can, it will usually rub off on a client, or potential client. And it dosen't hurt when your car is nearby, and you can show them you know what you are talking about. I have gotten some clients with high end cars just because they couldn't believe that my Hyundai Santa Fe looked 10 times better than their Beamer.Nothing ventured, nothing gained. A no is nothing, but a why not is $$.
 
blackz said:
My questions to everyone...how do we, as detailers, convince people with NO TIME for a 7-10 hour detail, that they need to have there car properly cared for and not a quick 10 minutes "wash". JJ, Im sure, would love to have his car(s) looking right but wouldnt love to have us working on it for that length of time.

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Also, I'm sure that was not JJ's only car. So he has to drive the lexus for a few days. When he sees your work on the Bent, he will throw all his cars your way.
 
j994k said:
Also, I'm sure that was not JJ's only car. So he has to drive the lexus for a few days. When he sees your work on the Bent, he will throw all his cars your way.
Click to expand...

I agree with that one, you know he's got plenty of choices...and all you need is to get your hands on one of them and just give it 110%...and he'll be back with the rest...might even throw a few of his wealthy friends your way as well:dblthumb2:
 
My opinion: People that need to be “convinced” into seeing the value in what I offer are not my target audience.

You need to find customers that realize that they need you as much (or more) than you need them.

This can be hard to do in the beginning when you are eager to get your pads on just about anything but, once you realize that the services you offer are not something that can be found just anywhere, you begin to realize the true value in your craft and that your work is “not for everyone”.

The people that do not see the value in what you do or try to constantly price shop you are the prospects I steer clear of because at the end of the day they would have been just as happy with a $250 deal at the local “detail shop”… And to be honest, once I catch a whiff of that, I truly and honestly decline the business and tell them with all sincerity that they should save some coin and go the local "detail shop" at a fraction of the cost.

Sometimes I never hear from them again, other times I get a call back from the prospect with their tail between their legs after they have been hacked.
 
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