For a lot of people trying out new products is a lot of fun. I'm not sure if I would say "hype". There are guys on bf jockeying this Icon Rock stuff and they're annoying as hell. What they do I consider HYPE! Someone asks a question and here they come like the calvary at dawn to strike.
I learned a good lesson when I bought as many of the top line polish families as I could. That was to pick one that checked as many of the boxes as possible and then learn all of it's ins and outs. Thise helped me speed up my process and become more confident with what I can do with it.
I did this with each category of my LSP choices too. I have one wax, sealant, and coating that I have targeted for consistent, default use. My intention is to pay attention to the others as needed and not pay money unless I want to seriously consider making a change.
As a result I have a "pick one and look at the rest" approach to my set up.
Consumerism!