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Many of the PPF manufacturers require certification - There has need been alot of poor installs and many installers do not know how to install kits properly - Tight fitments, adhesive defects etc. and many folks are seeing the profits and want to get on board. This gives the market a poor wrap (no pun intended) and for a market with less than 2% penetration it is critical their are Professional installers. So the certification process helps control this some what plus there is $ to be made by the manufacturers. Also, most importantly the Certs allow the installer to offer a manufacturer warranty. ( example: You can not install a 3M material kit on Ebay and have a warranty unless a certified installer completes the paperwork for the customer.) This is not to say by any means that non certified installers can not install a kit which is high quality workmanship.
Also 3M offers a 5 year warranty - install, removal labor and materials are included. Same for XPEL however they offer 7 years. and Nano offers lifetime.
Ventureshield offers 5 years - material only and does not cover yellowing.
Also you CAN NOT purchase a full roll of 3M film unless you are certified - each certified installer has to purchase their rolls from a specific distributor. I guess there are always ways around this however if your are in business this workaround may not last long.
I am certfied with XPEL, Nano (Avery Dennison), 3M, Ventureshield and Defendzall. We use XPEL, Proform, Ventureshield and DD patterns. Hope this helps.