Introducing - Detailer's Pro Series!

Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
 
Meghan said:
Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
Click to expand...

That's where the confusion is. What in the formulas was tweaked? Which products were tweaked?
 
Even if nothing changed, they still are great products and everything I have thats DP I love. Thanks AG
 
Great looking Stuff. Hey my Garage look plain two Banners AG,& WG. Does AG sell poster of Products WG, DP etc even a Picture of Mike--- "O"--- no! I mean maybe a signature Poster, Picture of Maxs' is OK.
 
Meghan said:
Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
Click to expand...

But what is the resultant change of these tweaks? Also, was everything tweaked or just certain products?
 
i agree.you cant just say they were changed.who,what.where and why?
 
07 z-oh-6 said:
Charlie, after reading numerous posts of yours, I've come to the conclusion that you're a pretty bright guy. :props:

Now, let's get AG to answer our questions. :)
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Thanks Mark! :cheers:

Meghan said:
Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
Click to expand...

Meghan, usually I wouldn't have reason to question you guys, but the smoke and mirrors here aren't working in your favor. It's not an issue of confusion, but rather we're all wondering what was changed and improved and how so we know what to expect.

Are we to take the lack of detailed information to mean none of the products have improved enough to warrant your customers ordering the "updated versions" before running out of the current stuff they've already got? If so that's fine... you'll just have to wait to get your sales revenues later instead of taking advantage of the opportunity to make bank with a fully fleshed-out "new and improved" marketing campaign on the heels of this fresh release.

All people are asking is to know if the tweaked formulas mean better cleaning action, increased durability, easier wipe-off, improved looks, fragrance changes, etc. specifically. I'm just a bit baffled why Max would take the time to go through and tweak formulas and re-brand the products just to turn around and not leverage the full potential of that effort ESPECIALLY if his goal was to make DP one of PBMA's front-runner lines instead of a "best kept secret."

I don't know about anyone else, but I don't buy detailing products just because the containers will look cool sitting on my shelf. I buy them because of how they perform when using them on a vehicle. Safe to say most professionals and hardcore enthusiasts are probably the same way.

For that matter, say I tried a DP product a while ago and wasn't thrilled with its performance. Now, you've tweaked the formula of said product. If you aren't telling me what performance characteristics were altered, how am I going to know its worth it for me to give the new version a "second chance" at winning me over?

Anyway, I'll just shut up now.... either you're listening or you're not at this point. :xyxthumbs:
 
Meghan said:
Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
Click to expand...

Hi Meghan,

Personally, I believe PBMA / Autogeek takes the business of detailing very seriously. Autogeek has established the reputation of quality, trust and commitment to their customers and enjoy a very loyal following.

The products and lines they carry represent a continuous effort and commitment. Maintaining this level of trust and loyalty it critically important and I don't think they'd merely change a products labeling in order to charge the customer more money. If this was the case they could simply raise the existing price and call it a day.

Playing the devils advocate I do understand where and how some of the comments and questions are raised. I think it's great to see Autogeek launch something new and also improved. What might help a little is a comparison between the original DP product and the new DP professional Line.

Maybe a little insight to some of the great improvements might help everyone to understand more clearly the intent behind the unveiling of the new DP Pro-Series Line.

An Example:

The new DP Pro-Series Max Wax

"In this new an improved version we've added 10% more Brazilian Carnauba, added polymers to make its protection last longer, look wetter, and the new buttery texture allows it to wipe on effortlessly"..
 
I like the max wax but in my opinion the xmt limited edition blows it away on gloss and depth. Now if Max has tweaked the max wax to rival the xmt limited edition then I would give it a try. Unfortunately I have found the vauge descriptions of the new products as baffling as alot of others. It's just my opinion but a detailed description of the improvements in each product would go a long way in helping the new line get off the ground.
 
Meghan,

To tell people you improved a line and then not say what you did is a marketing perception problem (yeah, I do marketing and branding among other things). So many companies have misused "new and improved" that people want to know the who, what when and where before they'll even consider a revamped product. Look at laundry detergent. Those guys come out every other day and say "new and improved". Shoot, you can't find a box without that on it. And if they had really been newing and improving all that time, the darn stuff would not only clean better, it'd wash the clothes for you, hang 'em out to dry, fold 'em and put them away and then cook dinner.

So, it's not that some of your potential customers are being difficult, it's that they're tired of hearing the glib "new and improved" without some reasonable explanation.
 
Any plans to introduce an Iron X type of product into the DP line?
 
Guys, I think you are all a little off here, not like we have made major radical changes that are going to rock the foundation of DP Car Care! :p
These are tweaks and to be honest we have been tweaking this line for a bit now as we do with all of our manufactured brands. Most of the time they are never even mentioned unless it is a major change in the formula, but these are not major changes. If you guys only knew how many minor tweaks the mad scientist Max does in a year your head would spin! :eek:This is what you have to do when you manufacture products to keep them cutting edge.:dblthumb2:
Look at it this way when we make a major change we try to tell you what it is exactly, like revamping the Wolfgang Polishes to 3.0, this is not a total revamp like that was, just a Max tweak!
Think of it this way, Max is like a Chef, he has a recipe and on occasion has to improve it or add a little BAM like Emeril does! :hungry:
You all should know all manufactures do this, it’s what keeps great products in your garage!

End of the story, I wish I could make it more exciting for you but that is it! :laughing:
Now I really need to work on Detail Fest so as much as I would love to drag on with this Max is going to kick me in the butt if I don’t order the beer for Detail Fest and get the schedules together! :bat:
 
pfix said:
Any plans to introduce an Iron X type of product into the DP line?
Click to expand...

Iron X = Sonax Full Effect = DP (catchy name) Wheel Cleaner.






j/k :laughing: only trying to lighten the mood. This is an interesting thread.
 
Meghan said:
Now I really need to work on Detail Fest so as much as I would love to drag on with this Max is going to kick me in the butt if I don’t order the beer for Detail Fest and get the schedules together! :bat:
Click to expand...

Okay, good enough. We certainly don't want to slow you down in getting the beer (even though I'm afraid of flying and won't be there with everyone)! :xyxthumbs:
 
Meghan said:
Not sure where the confusion is on this line, Max revamped the line in most all aspects. He increased a certain percent of the formulas, changed all the logos and labels, updated the sprayers and changed the bottles.
New look, great line, just a bit of tweaking and updating!
Click to expand...

I agree Meghan....

This is something that manufacturers do this all the time. If you look back at some of the other products you used for years I'm certain that you'd see notations like' "New and Improved!" and we're the first ones to scoop them up.

Revamping the entire DP line may also allow them to compete directly with a competitors line of product for market share. Max's marketing group may also be targeting more of the commercial buyer with this new line by improving their formulation and product performance.

Just my opinion of course...
 
Meghan said:
Guys, I think you are all a little off here, not like we have made major radical changes that are going to rock the foundation of DP Car Care! :p
These are tweaks and to be honest we have been tweaking this line for a bit now as we do with all of our manufactured brands. Most of the time they are never even mentioned unless it is a major change in the formula, but these are not major changes. If you guys only knew how many minor tweaks the mad scientist Max does in a year your head would spin! :eek:This is what you have to do when you manufacture products to keep them cutting edge.:dblthumb2:
Look at it this way when we make a major change we try to tell you what it is exactly, like revamping the Wolfgang Polishes to 3.0, this is not a total revamp like that was, just a Max tweak!
Think of it this way, Max is like a Chef, he has a recipe and on occasion has to improve it or add a little BAM like Emeril does! :hungry:
You all should know all manufactures do this, it’s what keeps great products in your garage!

End of the story, I wish I could make it more exciting for you but that is it! :laughing:
Now I really need to work on Detail Fest so as much as I would love to drag on with this Max is going to kick me in the butt if I don’t order the beer for Detail Fest and get the schedules together! :bat:
Click to expand...
Gothcha! :props:
 
rwright said:
Iron X = Sonax Full Effect = DP (catchy name) Wheel Cleaner.






j/k :laughing: only trying to lighten the mood. This is an interesting thread.
Click to expand...

I can see the correlation between Iron X and Sonax Full Effect, both react with iron particles and turn cool colors, but DP Wheel Cleaner for paint decontamination?

I have been looking at Iron X soap to try. Does AG sell anything for iron contamination?
 
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