Geez, 10 pages discussing a discontinued product?? We absolutely love, love, love your passion, guys, but the simple truth of the matter is not enough of you were buying D114 to justify us keeping it in production. That said, D115 Rinse Free Express Wash & Wax is still available, as is the consumer version of it, Ultimate Wash & Wax Anywhere (including it's newly changed name - yes, NAME ONLY; Ultimate Waterless Wash Anywhere).
Long before our association with 3M we would discontinue products based on poor sales. Not every product is a hit, and those that aren't really do need to be euthanized to make room for others. If you know the Meguiar's history, you know that we started off as a furniture polish company back in 1901. We eventually got out of that business entirely due to slow sales, and that was actually quite recently (like, in the last 10 - 15 years). This whole world of car care products can be a crazy one, and products that are truly outstanding sometimes are either misunderstood by the masses, or lag in sales for other reasons. On the flip side, there are products on the market today that detailing enthusiasts deride as being absolutely horrible in every way, yet they sell like crazy to the masses. Go figure. At some point you have to make a business decision, whether you're as large as 3M or as small as a local corner Mom & Pop retail store, as to what items you'll make/sell/represent/etc and which ones you won't. It really is as simple as that.
I understand that business is business.
However, D114 is a truly great product.
There is also a place for rinseless wash sold by the gallon in both the retail and professional market place.
By discontinuing this product, you force professionals and retail consumers to look elsewhere to meet their need for rinseless wash sold by the gallon.
I think it is fair to say that most consumers do their best to stay in the same brand name and product lines when detailing vehicles.
So, by default you send your customers to another brand to meet this need, and there is a need for such a product.
If said consumers like the other brand of rinseless wash, now they have interest to try the other brand's product line.
The negative effect on the Meguiar's brand is compounding.
I am a professional detailer.
I use D114 as my go to rinseless wash.
Most of my products for professional detailing are Meguiar's brand.
I hope Meguiar's brand would reconsider completely discontinuing the product, and consider other options:
- Smaller sizes.
- More profitable price points.
- RTU dilution ratios.
- Etc......
