Nice job, Shawn!
I think that Blackfire has given some particularly good advice, I would reiterate/add:
- About Us: The second sentence does not read well.
- FAQ: The answer to the second question is incomplete.
- Dawn Soap - I would remove all references to Dawn. The forum members know why you might want to do this, but I agree that it has the potential to scare away some business.
- Process: I personally would "dumb down" the process sections.
First, by spelling out the products and steps, you tend to leave the impression that all I have to do is go buy this stuff and I can detail my car twenty times for what this guy wants to charge me. (I know detailers who use all generic bottles... a little extreme, but I understand what they're doing.)
Second, I think that the average high-end car owner would be more impressed by something like:
- Your vehicle is washed with a process designed to ensure that the paint is properly prepared for correction and protection.
- The highest quality automobile polishes available from Germany and the US are used in combination with professional buffing equipment in order to remove most imperfections and bring your investment to a better than new condition.
- The best acrylic sealant or carnauba wax (or both) are used to protect your deep shine from the elements, ensuring the beauty and preserving the value of your automobile.
Nothing "wrong" with your detailed process notes... just a personal preference thing.
Best of luck!
Your Detailing 101 classmate,
Jay