No problem, Tonya!
Longevity isn't great, honestly. That's the big drawback to water-based dressings. But like I said, it's easy to apply and isn't greasy so there's not really any mess. I've used numerous tire products and because of those reasons and the ones in my previous post, it's what I use on my customers cars exclusively now.
I've not used Ultima's product so I cannot compare, sorry.