We (certifiable nut job detailers) are sooooo close to the brands, and the people behind the brands, that in some cases it probably isn't realistic to separate the person from the brand
I doubt many of us know or even care who the CEO of Birdseye foods is when we grab a bag of frozen veggies from the cooler
But we KNOW who Yvan, Pan, Brian, etc etc etc are, for better or worse, and so we have to balance the person and the brand and the performance and their reputation, etc etc
Thats a lot of mental gymnastics for some glorified soap and polish
At the end of the day, if I don't trust someone, I am not going to throw my hard earned dollars their way regardless
None of it is THAT MUCH better to make me compromise my principles and support a jerk