Hi Chris...
Thanks for sharing your web-site!!
(And as you have suggested...A suggestion-based posting on my part):
The first thing I noticed was:
-It's as though a "ghost writer" is relating/narrating this web-site in the:
'Third-person subjective form'...with you being the
'point-of-view' (POV).
-Even though this 'writing-style' seems to be an oddity for modern-day writers…
I find it rather refreshing.
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-However, if I was a prospective customer, this style may beg the following questions:
1. Who is
The in:
The Gloss Boss?
2. Who is We? (Is this more than a one-man Detailing-businesss (just Chris)?
3. If more Detailers than Chris…Are they as capable as Chris?
From the…"Why Use Us!" page:
"
Chris uses only the best Waxes, and is liberal with its application.
He washes
and cleanses the car, from the wheel arches to the windshield.
Then
he'll add at least one deep, protective layer of carnauba wax…
What's more, after
Chris has detailed your car, the wax finish resists dirt and pollution…
So how good is
The Gloss Boss? Well, even professional body shops can sometimes fall
short of our high standards. "They just don't spend
enough time on the process,"
explains Chris.
"It saddens me to say that I've had to refinish
a $5k paint job because the customer was unhappy."<<<This is good, IMHO!
Chris safeguards your investment:
regular treatments will preserve the quality of your car's paintwork…
From the…"Services & Specialties" page:
We have different detailing packages and options available to fit
each customers individual needs. Prices vary depending on the
condition of your vehicle. No car is the same and whether your car requires
just a wash or a three stage paint correction
we have
the knowledge to get your car shining better than when it was new.
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My honest opinion is that:
-
You should be telling
your own story-line in
your own words.
-If not…The way it comes across, as now written,
it could be interpreted as a:
"Non-Customer Testimonial".
Just an idea...
Bob