We charge about $3,000.00 for a full front end with Xpel. I believe that comes with a ceramic coating on top.
I'm not sure about other shops, but we recommend not going with film if there are a lot of deep rock impacts, or bug etching.
In Metro Detroit, a year and a half of daily driving around here we would probably recommend not going with the film, and maybe get a coating instead.
The bassist in my band just got a brand new BMW M3, and wants to get film. I looked at the front end at rehearsal Saturday, and it was full of bug guts. I told him to book it quick! I think he's bringing it in this week. I'll take care of everything else for him, but they'll have to install the film at my side gig. CarPro Skin is what I'm using on PPF right now. Works great too!