Goose: ONR (Optimum No Rinse) isn't supposed to have any suds, no rinse washes don't lather because they don't use a soap mix to clean the car, they use a special polymer mix. I have used both DP Rinseless wash and gloss and ONR and neither have any "suds", and they are both very thin with a water like consistency.
As for Opti-bond, I don't really think it's supposed to be a high gloss product. Unfortunately almost all the tire shine products on AG's website have a "high gloss" somewhere in their description. The fact is that not everyone (including me) wants a high gloss look to their tires, some want matte, some want satin and a lot of these products that have a "high gloss" listed somewhere, aren't actually intended to provide a high gloss, rather a satin sheen or matte rich appearance.