Should I offer paint decontamination?

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Abram86

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Should I offer that as a add option to any of my packages? And how much extra should it be for cars and full size vehicles? What is the best way to pitch it to potential customers?
 
Paint decontamination shouldn't be an "option" in my opinion. I've seen tons of detail shops that up charge $50+ for a claybar treatment but I don't understand what they're going to do if a customer opts for any level of polishing and doesn't go for the claybar upgrade. Are they just going to polish over all the grit??? Doesn't make sense to me.

My recommendation would be to just include it as a standard feature in all of your packages that involve polishing.
 
Abram86 said:
Should I offer that as a add option to any of my packages? And how much extra should it be for cars and full size vehicles? What is the best way to pitch it to potential customers?
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You need to figure out the costs of the products/chemicals/supplies you are going to use to decontaminate vehicles...plus what value you place on your time to do so.

One selling-point:
Contaminates like brake dust and acid rain can really cause severe damage to the paint system...
Taking away from the vehicle's re-sale value...
Also...even to the point to where a re-spray may be needed.

Bob
 
Nicholas@Autowerx said:
Paint decontamination shouldn't be an "option" in my opinion. I've seen tons of detail shops that up charge $50+ for a claybar treatment but I don't understand what they're going to do if a customer opts for any level of polishing and doesn't go for the claybar upgrade. Are they just going to polish over all the grit??? Doesn't make sense to me.

My recommendation would be to just include it as a standard feature in all of your packages that involve polishing.
Click to expand...

Right now I dont offer polishing. I figured there is a added benefit for claying a car so I wanted to make it an add on until I learn the correct way to buff and polish. Once I learn that ill create a package of decontamination and polishing
 
+1 on what nicholas has pointed out. A bare minimum should be a clay bar treatment. You can take it a step further with products such as Iron-X, Iron-Out, tar removers etc.
 
Agree.

I will simply not polish point without decontaminating it first. Not ever. It is part of the price of the detail regardless.

Besides the obvious benefit to the owner in terms of mitigating the chance of clear coat failure and improving the look of the paint, they are informed of the risk of dislodging the contaminants during polishing which may lead to them being ground back into the paint, doing even more damage to the paint.

In my opinion paint polishing cannot occur on contaminated paint.

If you do not polishing, I assume you do wash n wax type 'details'. If this is the case, then decontaminating the paint will not only improve the looks in and of itself, but will also help your LSP bond to the actual paint, and thus increase its longevity.
 
maybe for heavily soiled cars you can charge a bit more to compensate for material/product

but to have it as an extra service, eh.. many others will disagree and have it as an add-on
 
I only have one option in my services where I don't decon. the paint, and that is the cheapest option for people who are looking to really save on price and are not overly crazy about having their car perfect. Other than that though every car is decon'd.
 
Offer a package that includes it and a package that doesn't. Decon is important but if people don't want to pay for it don't do it.

It's not like one decon will change the fate of a 2007 minivan that gets wash and vacuumed twice a year anyway. If you can't properly follow up/keep it decontaminated you really aren't gaining much.

[gets behind brick wall]
 
Mr Mark here is probably (imo) the best guys that understands his market on these boards
 
Abram86 said:
Right now I dont offer polishing. I figured there is a added benefit for claying a car so I wanted to make it an add on until I learn the correct way to buff and polish. Once I learn that ill create a package of decontamination and polishing
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Well...this changes everything as far as I'm concerned.
I never clay unless I plan on polishing the paint.

Bob
 
Abram86 said:
Right now I dont offer polishing. I figured there is a added benefit for claying a car so I wanted to make it an add on until I learn the correct way to buff and polish. Once I learn that ill create a package of decontamination and polishing
Click to expand...

If you're not going to do any polishing yet but want to offer paint decontamination as an up-charge, I suggest going with a chemical decontamination with a product like Iron-X or another with the reagent that turns red or purple (bleeds) when you apply it.

Clay or any other mechanical decontamination can potentially scratch and mar the finish creating a need for polishing to repair those scratches and or marring.

Sensationalize the whole "Watch it Bleed" thing and you'll have your clients talking about your service for sure, saying things like "no it really works" or "you can actually see it working".

Just make sure you cover the cost of material, time, profit margin and any additional post clean up effort (driveway) within the add-on price.
 
If you're washing and waxing to give your customers the most clarity and shine possible without polishing, thn IronX(or otherdecon fluid) and removing bonded contamination(coating, Nanoskin, etc.) is essential and the only way to achieve those results. As far as pricing, the time it takes and the cost of material(cost of doing business) are bow you should price all your services. The only thing not charging for work you do does is leaves you with less money to pay for your bills and cost of doing business. Just because tires on a car and French fries with a Burger are the norm/standard doesn't mean auto manufacturers and fast food restaurants are giving them away. If you are detailing as a business then charge accordingly. As a reference, a local body shop that claims to do high end detailing sells claying for $35 on their menu. IMO a full decon should be 1.5-2 times that. It's one thing to offer detailing at cost to people you know when honing your skills but, not to people you are trying to make your customers. Unless you are doing charity work. But in that case you should go file as a nonprofit vice a DBA.:)
 
Since you do not offer polishing, i would recommend that claying be an additional charge. I doubt you will have a lot of people requesting this service though. Because claying takes about 45-60 minutes i would simple start with your hourly fee.
 
GenesisCoupe said:
Since you do not offer polishing, i would recommend that claying be an additional charge. I doubt you will have a lot of people requesting this service though. Because claying takes about 45-60 minutes i would simple start with your hourly fee.
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takes me anywhere from 30 to 45 minutes
 
On my current menu i made the mistake of offering it as an option on a machine wax package with the mindset that not all cars need it, and when they do I'll upsell it.

Well, I upsell it almost everytime because almost everyone needs it. And because I upsell it, it hinders my ability to maybe upsell some other stuff - because you cant keep upselling without sounding like a salesman.

My new menu will have decon in any package that gets more than just a wash.
 
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