Yeah I watched that too, Everyday Driver. Going into watching the video I knew they'd chose the Type R, it's a legacy car but that said surely a great driver car too, ofcoarse.
Now I hate to be value guy because Hyundai/KIA/Genesis have great products that stand on their own and yes, you get alot for the money and now that that's out of the way...TEN THOUSAND DOLLARS MORE for the Type R and that msrp vs. msrp. The only people getting a Type R @msrp are successful YouTubers (SavageGeese for instance). In the real world right now that car is closer to $50-$60K or $5-15K over sticker.
They mentioned that the N is the car is for when you need 1 car, well the majority of people buying these types of cars it IS their only car. Not alot of people are buying a Type R for "track use only". Surely those Honda fans with say an NSX or other collectable Hondas would have this Type R as well, I completely get that.
In closing, taking a % of that $10K msrp difference and putting it into an ECU upgrade, turbo inlet and intake would completely take out that Type R, well along with some slightly wider tires/wheels to help things along

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