dlc95
Active member
- May 18, 2013
- 6,061
- 21
100% Agree. I have no real overhead and my patrons are 100% referrals. I don't even publicize my website. I do 1-2 per week and that's it. IMO most places over-charge for what they offer. I'm 200% for capitalism though but still, I know what is needed, how long things take and yeah, I suppose I could raise my prices, but then the "value" for outstanding work that I'm proud to say I can produce is what keeps my referrals coming.
Very similar situation.
The shop where I work charges around $1500.00 for a paint correction/ceramic coating. I believe the Xpel Fusion coating we use is a four year rated coating.
Even though I'm the one performing the service I still have a difficult time charging people that much for my work. I have a hard time charging anything because I think I'm pretty terrible at what I do. But I have to prosper, and I want to support myself independently again.
Another thing to consider is that the shop does work for the Suburban Collection in Troy, MI. $1,500.00 to correct/coat a vehicle is nothing to someone with Lamborghini money.
However, my drummer friend who is self employed refinishing wood floors, he comes to me for the value, and what he says is high quality. I charged him $225.00 for 3D Speed on his Pacifica. I think that was fair. He was overjoyed with how it came out. He called the shop for a price quote for a chrome delete on that Pacifica, and was given a quote of $1,000.00.
My highest end service is obviously a paint correction and ceramic coating. I've had a hard time with this one because I wasn't 100% on coatings, then I find out the coating I was using wasn't the best out there. This was compounded when I started working at this place in 2020, and experienced the horror of trying to install a professional coating with no prior experience. I imagine it would be similar to removing super glue or pancake syrup. The vehicle was a black Jeep Wrangler, you know, with all those edges, nooks, and crannies.
I was so put off my glass bottle coatings that I avoided them as much as possible. It was Mike (The Guz) whose words stayed with me as I looked for a new coating options.
Right now CarPro is where I'm comfortable. They "feel" like a legit, ultra professional product. I wouldn't have a problem charging someone around $1,000.00 for a full correction and coating using CQUK 3.0 (two layers) topped with either Gliss or SIC, because it's a proven product that should outlast what I was using.
Yesterday while I was finishing up a co-worker's 200, my first Gloss Coat customer drove by to ask about getting his 350z polished and coated again. I installed that coating in 2017, and it looks fantastic! He loves it, and wants Gloss Coat again. But that car only comes out on sunny Sundays... I'll see if he would like to try CarPro Lite. If he does, he'll be blown away by the water behavior, and I 100% believe it will last as long as Gloss Coat. It's that kind of "shock value" I want to deliver my customers. That means that I want the very best possible products going on their paint, especially when they're paying their hard earned money for it.