mwoolfso
New member
- Jul 18, 2011
- 2,592
- 0
Just remember folks.... 20 years ago people were all the rage about the benefits of the "paperless office", and how paper media would be rendered obsolete due to the Internet. The Internet made searching for information near-instantaneous and the scholars and marketers predicted this. It was a watershed moment; and many folks I worked with at the time were scared (since I worked for a publishing company), literally scared. Well, what happened, we used MORE PAPER because of the Internet before we started using less. And the reasons why we used less had more to do with saving money than realizing the dream of the "paperless office".
My point..... human nature is never factored into these predictions. In a broad sense, a society does not change quickly. The analogy here is that people are going to be skeptical of new technologies; especially very personal items such as an automobile and how it is maintained. Sure there will be people who try this out, but there won't be a watershed moment just because it looks cool and different. A secondary or tertiary trigger is always needed to disrupt a market completely and push it in a new direction. It is the way of things - plain and simple.
My point..... human nature is never factored into these predictions. In a broad sense, a society does not change quickly. The analogy here is that people are going to be skeptical of new technologies; especially very personal items such as an automobile and how it is maintained. Sure there will be people who try this out, but there won't be a watershed moment just because it looks cool and different. A secondary or tertiary trigger is always needed to disrupt a market completely and push it in a new direction. It is the way of things - plain and simple.
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