TWHS flex wax discontinued.

PA DETAILER

PA DETAILER

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Got a response today. No reason. IDK. Ii was one product that I liked and used. Sure Amazon still has it.
 
This is an opportunity to find a product that you like better.
 
Sounds like TW's dalliance with Prosumer products is over, they also discontinued 1 & Done compound.
 
1 and done, 2 the max wax, and some others can be found at Ollie's still if anyone enjoys using them. For like $5 or $6 each too.
 
Setec Astronomy said:
Sounds like TW's dalliance with Prosumer products is over, they also discontinued 1 & Done compound.
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Yep, as good as this stuff was I think they found they don't have a big market at the price point of this stuff.

I appreciate their "flex" here showing us they can make a great product. But the reality is after the pandemic, people are back to their busy lives trying to cram everything into that day and most don't have time/passion to keep their car nice. Maybe if new car prices keep going up it will inspire people to take better care of what they have. But in the words of Eeyore, I doubt it.
 
Setec Astronomy said:
Sounds like TW's dalliance with Prosumer products is over, they also discontinued 1 & Done compound.
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Listening to a podcast the other day, the guest was speaking of Turtle Wax's struggle to market their newer, more premium products. As in, the general consumer see's Turtle Wax as a value brand, not the maker of top-end products, in turn ignoring the pricier line. Despite the new products being quite good, having the older and cheaper Turtle Wax line sitting on the same shelf, the average consumer doesn't see value in paying more. So basically, the old products were cannibalizing sales of the new products.
 
This ^^^^^ sounds like more of a marketing problem than a premium products problem.

However it would be very difficult to be both a low end value product manufacturer and a premium brand manufacturer. Sounds like they need to decide which one they want to be.
 
BLM said:
This ^^^^^ sounds like more of a marketing problem than a premium products problem.
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For Turtle Wax's target market, all they see is two products from the same company sitting on the shelf that do the same thing, one is cheaper, one is more expensive. When all you want it a clean car and nothing more, then the cheaper product prevails.

For the enthusiast customer, they will be more decerning and may in fact want to pay more for the better product. However, I would wager that customer is probably looking at brands higher up the ladder. At which point I'd say this is a very narrow window of opportunity for Turtle Wax, and they know it, hence discontinuing these products.

At the end of the day, yes, its a marketing problem. As in Turtle Wax just didn't know what to do with the premium stuff.

BLM said:
However it would be very difficult to be both a low end value product manufacturer and a premium brand manufacturer. Sounds like they need to decide which one they want to be.
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Well, for Turtle Wax, that's and easy one...........................................which ever sells the most, and that's the cheaper line.
 
While I agree with what you guys are saying, I think it's more complicated than that...or more simple. In the same way that Meguiar's, who surely understands the 'Geek market, would pull good products off the market simply because they weren't making the numbers, I think TW discovered the market for the premium products is just too small for them. The problems of a high-end and low-end product being next to each other on the shelf at Wal-Mart may be true, but the people that shop at Wal-Mart for their car-care products aren't us, so those people were never going to buy, just like the failed AutoGlym experiment there, years ago.

Ironically, I have argued recently that "our" market is expanding, which may be great for companies like Griot's, TRC, AutoFiber/SuperDetail, THOR, ADS, etc., but it's still very small vs. the Big Box/Auto Parts Store market.
 
Setec Astronomy said:
Ironically, I have argued recently that "our" market is expanding, which may be great for companies like Griot's, TRC, AutoFiber/SuperDetail, THOR, ADS, etc., but it's still very small vs. the Big Box/Auto Parts Store market.
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I've always wondered how much detailing product an auto parts store moves. Whenever I go into my local parts stores, the selection is pretty grim; just a few Griots, some Mothers, a few consumer Meguiars, a couple Turtle Wax items, and then the stuff like Blue Coral. Most of the bottles are dusty and you can tell they've been sitting there for a while. The soap and tire dressing appears to be the only stuff selling, but by the look of the quantity on the shelves, that isn't much either.

WalMart seems only a little better with more variety and quantity, but I can't remember the last time a roamed down that aisle and encountered another person who was there actually looking for detailing stuff.
 
Desertnate said:
I've always wondered how much detailing product an auto parts store moves. Whenever I go into my local parts stores, the selection is pretty grim; just a few Griots, some Mothers, a few consumer Meguiars, a couple Turtle Wax items, and then the stuff like Blue Coral. Most of the bottles are dusty and you can tell they've been sitting there for a while. The soap and tire dressing appears to be the only stuff selling, but by the look of the quantity on the shelves, that isn't much either.

WalMart seems only a little better with more variety and quantity, but I can't remember the last time a roamed down that aisle and encountered another person who was there actually looking for detailing stuff.
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Maybe it's the aggregate market of the thousands and thousands of stores. Back when Mike Phillips worked at Meg's he would explain to us why certain products got discontinued and it was always that the sales numbers didn't justify continuing to make the product, and that's even before 3M bought Meguiar's. And I HAVE seen other people looking at detailing stuff, but I'll confess to not having been in an auto parts store or even WalMart for a good while due to the miracle of the internet. I kind of gave up strolling the detailing aisle at Target because they dropped down to so few products.
 
Desertnate said:
I've always wondered how much detailing product an auto parts store moves. Whenever I go into my local parts stores, the selection is pretty grim; just a few Griots, some Mothers, a few consumer Meguiars, a couple Turtle Wax items, and then the stuff like Blue Coral. Most of the bottles are dusty and you can tell they've been sitting there for a while. The soap and tire dressing appears to be the only stuff selling, but by the look of the quantity on the shelves, that isn't much either.

WalMart seems only a little better with more variety and quantity, but I can't remember the last time a roamed down that aisle and encountered another person who was there actually looking for detailing stuff.
Click to expand...

I think there are two halves to the purchase of detailing products, both in the customer and type of retailer.

Once upon a time, almost everyone would have purchased their detailing products from an auto store, I'm talking pre-internet days here.

These days, you have a subset of consumers that will only ever buy from a store, mainly through
apprehension of buying online. You also have a customer that sees cleaning the car as a chore or something that needs to be done...............................this customer is buying whatever is on the shelf at an auto store/supermarket/box store.......................and often whatever is cheapest, hence Turtle Wax struggling to sell the newer/better/more expensive products.

You then have detailing enthusiasts and professionals buying specialty/premium products online. This provides a much wider selection of products from a much larger spectrum of prices. I don't mean to be elitist with this comment, but most specialty online detailing suppliers are not putting Turtle Wax in their store, mainly because their customers are looking for products not offered in stores and/or that are superior.

In both scenarios, the premium Turtle Wax products are in no-man's land. They don't appeal to the low end because of the premium price, and the enthusiast snob factor makes them invisible regardless of how good the products are.
 
DFB said:
I think there are two halves to the purchase of detailing products, both in the customer and type of retailer.

Once upon a time, almost everyone would have purchased their detailing products from an auto store, I'm talking pre-internet days here.

These days, you have a subset of consumers that will only ever buy from a store, mainly through
apprehension of buying online. You also have a customer that sees cleaning the car as a chore or something that needs to be done...............................this customer is buying whatever is on the shelf at an auto store/supermarket/box store.......................and often whatever is cheapest, hence Turtle Wax struggling to sell the newer/better/more expensive products.

You then have detailing enthusiasts and professionals buying specialty/premium products online. This provides a much wider selection of products from a much larger spectrum of prices. I don't mean to be elitist with this comment, but most specialty online detailing suppliers are not putting Turtle Wax in their store, mainly because their customers are looking for products not offered in stores and/or that are superior.

In both scenarios, the premium Turtle Wax products are in no-man's land. They don't appeal to the low end because of the premium price, and the enthusiast snob factor makes them invisible regardless of how good the products are.
Click to expand...
And then there's me, I buy online, and occasionally buy more premium stuff from the auto stores, to at least give them a try. Yes, sometimes I'm an impulse buyer.
 
Flex wax was ok. It was a bit finicky in terms of application, at least for me. However, the look was great and it seemed to have pretty good water behavior.

Max wax, IMHO is good stuff. It may not last as long as they say, but the slickness is amazing and it looks so darn good. Process is a bit more involved with the damp wipe, but overall it’s easy to use. I bought a couple of bottles cheap as I like it enough.
 
DFB said:
Listening to a podcast the other day, the guest was speaking of Turtle Wax's struggle to market their newer, more premium products. As in, the general consumer see's Turtle Wax as a value brand, not the maker of top-end products, in turn ignoring the pricier line. Despite the new products being quite good, having the older and cheaper Turtle Wax line sitting on the same shelf, the average consumer doesn't see value in paying more. So basically, the old products were cannibalizing sales of the new products.
Click to expand...
They failed to keep up and seem to be paying the price.

I buy solely from online sources.

Sent from my SM-S911U using Tapatalk
 
DFB said:
You then have detailing enthusiasts and professionals buying specialty/premium products online. This provides a much wider selection of products from a much larger spectrum of prices. I don't mean to be elitist with this comment, but most specialty online detailing suppliers are not putting Turtle Wax in their store, mainly because their customers are looking for products not offered in stores and/or that are superior.
Click to expand...
Not a specialty online detailing supplier but many Turtle Wax products are offered on Amazon. Ill bet they sell a good bit of them.

I use a couple Turtle Wax products and i bought mine on Amazon. They offer some of Hybrid Solutions line and I use their SealNShine.
 
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