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I saw that Ford is bringing out a new Capri, and I so wanted it to be good, but it's not. The second video talks a bit about how Ford Europe has a similar problem to Ford Australia, not that they mention Australia, but it's their commercial division that's profitable, with the Transit, and they can't seem to make cars that anyone wants.
https://youtu.be/RPSGqI3F-kw?si=seuKiktnjKCcYF0f
https://youtu.be/mSxAQRWQIeM?si=4uuqRa8vM3aUeNFq
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I think you're right on the mark with those 3 vehicles, they would have been popular here, and you can call me pedantic, but none of them are cars. You've got a 4x4, an SUV, and a light duty ute, which Toyota looks to be copying with a new Stout.See, I think Ford do make cars people want, they just aren't available in the "right" places.
The Maverick, Bronco and Bronco Sport would have been extremely popular outside of the USA, but as usual, Ford refused to think beyond the US market. All three of those would have done well in Australia, tapping into rich history (Bronco) and basically creating a new segment (Maverick). The smaller footprint of the Bronco Sport and Maverick would have been perfectly suited to the European and UK markets. Explorer would have also done well in Australia. But as I said, Ford and all of the US brands have massive issues with thinking globally...................... despite what they tell the media and investors.
It's hard being a "Ford man" sometimes, I just don't understand their way of thinking.
Crazy stuff, it's all over the news here as well, I wonder what conspiracy theorists will make of this? What is it they always say, follow the money, and, who benefits the most from what happened?crazy world we are living in...
I think you're right on the mark with those 3 vehicles, they would have been popular here, and you can call me pedantic, but none of them are cars. You've got a 4x4, an SUV, and a light duty ute, which Toyota looks to be copying with a new Stout.
The Capri, and the Mustang Mach Efor that matter, should have been 2 door sports cars, and maybe EV and Hybrid, with what they actually are, they should have been called something different.
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This is why Jeep's market share continues to drop in Australia, a lot of brands have reliability issues, but if the after sales service keeps failing, your reputation is gone.
https://youtu.be/-Ie_cQq4JOU?si=oJbyUWYqalv58FHU
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There's been a couple of cases now where Grand Cherokee owners have been hit with repair bills up around $40k, for vehicles that aren't even worth that anymore.I happened to overhear a conversation between two guys while enjoying a coffee in a cafe just before the pandemic, so after Jeep sales had crashed. One of the guys was the dealer principle of the local Jeep/FAC/Stellantis dealership. While he praised the product itself, he was deeply scathing of how inept FCA was in providing aftersales support to dealers, and in turn, customers. Think no parts backup in the country, which therefore extends the wait times for vehicles to be repaired, often leaving the customer without the vehicle for months and months. So even the very best, most attentive dealership service department couldn't repair cars in a timely manner because FCA's lack of support.
The above was then exaggerated by FCA's insistence on volume at any cost approach. (Apparently FCA were simply sending cars to Australia and offloading them to dealers whether they wanted the stock or not. Actually, the dealer network ended up suing FCA for this). So, while that meant great sales numbers, when things went wrong or needed warranty repair, the dealership service network couldn't keep up. The volume of FCA/Jeep/RAM dealers in Australia is relatively small, so while the sales side could easily send them out of the dealership, the service department simply didn't have that volume ability.
The flow on to all that ends up being 1000's and 1000's of customers being burned by a lack of service and slow warranty repairs...........................so they went elsewhere. What's that saying? "You reap what you sow"...................