The Yum Cars thing touches on the topic
@Eldorado2k brought up earlier about liars and IP theft.
I know most here don't like Obsessed Garage, hell, even my faith is waning. But what Yum Cars has done is cut and paste what Matt has pioneered via his own business. This doesn't necessarily relate to selling the same products, tools and accessories...................in fact, anyone is perfectly able to do just that. For example, just about every detailing supplier will sell at least one item Matt has endorsed or brought to prominence. But the key word here is "
Matt".
Why "
Matt"? Because OG is not a faceless corporation, what sets the business apart is Matt's personal touch that is evident across the board. And even if you don't agree with some of his personality traits (I don't either), you can't deny his website has a very distinctive look. All of the images used in a product listing are his own, as opposed to using the manufacturers stock images. Nor does he cut and paste the standard product description, they are all written from a personal standpoint with a unique language. None of that is necessary to sell something on the internet, but its OG personality.....................their IP.
Now go and look at the Yum Cars website. The photos are shot in the same light against a similar background. The product descriptions use Matt's "tone" and choice of words. The Youtube videos are a blatant copy-cat situation. The bottle labels for the Pressol bottles look the same. In fact, he tried to sell those Pressol bottles into the US market, which ignored the fact Matt has the US distribution rights. (He did that via Clean Garage, which is the reason why I never link people to that company. Then both YC and CG turned on Matt for cutting them off, which he was legally allowed to do). The components of his pressure washer packages use the same parts and pieces, that's despite there being countless different variations on that MTM and Mosmatic nozzle, wand and gun. Instead of spec'ing something unique to Yum Cars, he just picked the ones Matt arrived at after years of testing and consultation with MTM/Mosmatic.
What I'm trying to say is, the Yum Cars guy has no original thought, he just looks at what others are doing. And it's not just using other people's ideas for inspiration, its a blatant copy of someone else's vision, right down to using the same words and terminology.
