I don`t post very often but noticed this discussion so I thought I`d explain what we have done with our product line and the introduction of Jescar Finishing Products.
Jescar has been the representative and importer of Menzerna products since 1978 for the North American market. Jescar has been supplying buffing and polishing products and supplies to industrial finishing market such as furniture, musical instruments, metal finishing, and automotive beginning in 1999.
Our concentration in the guitar market led to our development of Jescar fret wire which is now the international standard for all guitar manufacturers. Our work in the automotive market began with supplying the OEM assembly plants with newly developed polishes that proved to be great performers against the major existing supplier. We entered the detailing market by introducing some of Menzerna`s OEM polish formulations, and the products were very well accepted by the detailing community.
We soon realized that having only a medium compound and a polish were too limited, so we worked with various international chemical companies to develop our own high performance products that were not available from Menzerna. The result was our Power Lock polymer sealant, followed by Paint Refresh detail spray and Color Lock carnauba wax, all sold under the MenzernaUSA brand as supplements to the core Menzerna polishing compounds.
With the success of these MenzernaUSA products and requests to expand the line further, we made the decision to rebrand the MenzernaUSA products under our Jescar company name. The result is our new brand name, Jescar Finishing Products. This decision coincided with the new Menzerna labeling program which was necessary to create an international labeling standard that did not exist before.
With the rebranding to Jescar we took the opportunity to improve the Power Lock with additional advanced polymers, and now the product is known as Power Lock Plus. Color Lock and Paint Refresh will remain the same formulations as before.
We are nearing completion of our development of additional new detailing products that will be introduce in 2016. This will expand our Jescar Finishing Products offering to provide a complete system of Menzerna polishing compounds with innovative detailing products from Jescar.
We are working on the redesign of the Jescar website which will have two major sections: Jescar products for the guitar/musical instrument market and Jescar Finishing Products for compounds and detailing products.
I hope that this explanation provides some insight into our new direction and would be glad to answer any questions about our new product lineup.
Jeff Silver
Jescar Finishing Products
MenzernaUSA
