what's the last car care/detailing video you've just watched?

[Going Mobile]

A lot to unpack here... But apparently THOR/DIY/PAN/QUIVR are all owned by the same person(s)?

I started watching the video but then got sidetracked. I work for a company that recently got bought by a priveate investment firm Roark Capital. Roark owns mulitple franchises like Baskin-Robbins, Arby's, Jamba, Buffalo Wild Wings, Dunkin’ ... you get the idea. I don't necessarily care whether they are getting their "ingredients" from the same supplier(s), but I do care how their products taste.

The same goes for the detailing products I use. I care more that a product does what it's supposed to do, than I do about who blended it for them. I have always assumed that most "companies" selling detailing chemicals don't have or can't afford the facilities to acquire, store and blend chemicals. If they don't, then someone has to be doing it for them. And there is where I start to fall down the rabbit hole.

If the same parent company owns four detailing companies or a blender is making say a new instant ceramic detailer for 4 different "labels," what is the difference between the four? Color, scent, did they change one of the chemicals by 1 or 2%? Does that really make the new detailer a world beater? Are they sharing the exact same formula between brands? I'm skeptical. Then there's the YT influencer who comes out with his own line. What qualifies him to put out a good product? Is he a chemist, in the detailing field or did he just walk into a blender, throw down some cash and say "make me an instant ceramic detailer that smells good? I need to stop, too much caffine...

 

[Hobbit]

I stopped watching all those guys myself. So contrived the vast majority of it. I don't watch so many detailing videos actually...go riddance lol

Are the brothers from BIO Bombs?

I think some of the people involved had/have good intentions. Definitely not the 2 French Canadian guys. Which are not like the French from France in the least. They even speak differently.

 

[DFB]

If the same parent company owns four detailing companies or a blender is making say a new instant ceramic detailer for 4 different "labels," what is the difference between the four? Color, scent, did they change one of the chemicals by 1 or 2%? Does that really make the new detailer a world beater? Are they sharing the exact same formula between brands? I'm skeptical. Then there's the YT influencer who comes out with his own line. What qualifies him to put out a good product? Is he a chemist, in the detailing field or did he just walk into a blender, throw down some cash and say "make me an instant ceramic detailer that smells good? I need to stop, too much caffine...

This!

 

[Uncbrs]

I stopped watching all those guys myself. So contrived the vast majority of it. I don't watch so many detailing videos actually...go riddance lol

Are the brothers from BIO Bombs?

I think some of the people involved had/have good intentions. Definitely not the 2 French Canadian guys. Which are not like the French from France in the least. They even speak differently.

They carry the BIO Bombs but unsure how into the mix those two are. The one suddenly getting really involved with them is the British guy from YumCars. The THOR cult bought in hard as well and hyped everything accordingly so now the brand seems locked into THOR.

I don't blame the owners wanting to jump into the US market and grab some more money but I wouldn't want to lock my brand into only that drama.

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[Bunky]

Painful with Eddie bobbing around like that.

 

[chilly]

Painful with Eddie bobbing around like that.

Ditto

I’ve tried a few times to get through one of his videos and I simply can’t

2-3 minutes in and I’m about to have a seizure from his camera antics

Doesn’t matter what kind of chops he has as a detailer, in my world he is unwatchable


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[Bunky]

I did download the documents. They appear to show there is a common president of several brand LLCs as registered in Nebraska.

If you looked at the THOR website, they are now getting in the blending business (at least a middleman) and using THOR platform to market with the powered by THOR marketing initiative.

 

[Tasmania]

Ditto

I’ve tried a few times to get through one of his videos and I simply can’t

2-3 minutes in and I’m about to have a seizure from his camera antics

Doesn’t matter what kind of chops he has as a detailer, in my world he is unwatchable


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I saw that to, i think he has a bad back from detailing and being overweight and is on pain medication

 

[Optimus Grime]

I did download the documents. They appear to show there is a common president of several brand LLCs as registered in Nebraska.

If you looked at the THOR website, they are now getting in the blending business (at least a middleman) and using THOR platform to market with the powered by THOR marketing initiative.

In that video EC mentioned that anyone can get white label
Products and slap their name on them but bigger customers can get their own black label formulations. Their chemist is going to do a video in two weeks detailing that part of the company.

 

[Tasmania]

If a detailing product is good enough why do they send them out to like 50 youtube influencers to try and then employee some to podcast etc,

I have commented on Omni Garage a New Zealand based channel about being on the THOR payroll and how can their reviews be authentic and I'm meet with the standard response.

And even a few sheep emjoi .

Us Aussie's love lamb but we don't sleep with them.

 

[Bunky]

Why? Basic marketing. It builds awareness and acceptance through "word of mouth" (youtube). Many rely on reviews to decide when there is a choice. For many, purchasing detailing products is an emotional decision. It is about standing out in a crowd and constant promotion is a key factor.

I still consider Meg's Hyperwash is a solid soap but the youtube audience seems to only focus on new products (not necessarily better). That is a hobby for some to want to ride the wave...I used to like doing it when I had time.

For many purchasing detailing products is an emotional decision. As I see there are not that many dud products out there so most reviews will be positive.

I am lost on what the chemist issue is if it is in response to wolfstar. There are lots of chemists and blenders out there.

If a detailing product is good enough why do they send them out to like 50 youtube influencers to try and then employee some to podcast etc,

 

[Setec Astronomy]

I still consider Meg's Hyperwash is a solid soap but the youtube audience seems to only focus on new products (not necessarily better). That is a hobby for some to want to ride the wave...I used to like doing it when I had time.

This certainly pre-dates YouTube, the Flavor-of-the-Month product churn was a staple at Autopia and here at AutoGeek

 

[Vegas1]

This certainly pre-dates YouTube, the Flavor-of-the-Month product churn was a staple at Autopia and here at AutoGeek

That’s for sure. Ah, the good old days.


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