I just received my Ultima Interior Guard Plus and had a chance to apply it to every square inch of my interior minus the headliner and seats.
I really like this stuff, it does everything it says it is suppose to as far as application, feel and shine.
My interior is brand new and I didn't want a 'shiny' product. I just wanted it to continue looking new and provide some protection. I left a spot untouched on the dash and compared it to the treated areas. There was a very light matte shine to it, I could barely tell. But you knew as soon as you touched it. Treated area was soft and smooth, the untouched areas felt rough, dry and terrible...
I probably applied too thick at times, but everything dried without any streaking and no buffing needed. I did the entire truck including the back and Weathertech front/rear floor mats and still barely made a dent in the bottle.
The provided applicator was nice, but a little too big to get into small spaces, so I used a yellow foam wax applicator which worked excellent.
All around an amazing product! I can't wait to see what kind of durability/protection I get out of it.