Kurt_s
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- Dec 18, 2009
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I normally talk to Paul. You probably do know a lot more than the chick and the young dude.
I was at Chemical Guys today, saw something interesting..
- Thread starter WRAPT C5Z06
- Start date
I normally talk to Paul. You probably do know a lot more than the chick and the young dude.
WRAPT C5Z06
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- Nov 12, 2009
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I haven't seen Paul around in awhile. Do you ask for him?
Kurt_s
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- Dec 18, 2009
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I talked to him on the phone late last year and only get into LA on occasion. He's been there most times when I've dropped in. I'd call and set an appointment to speak with him.
VISITOR
Active member
- May 10, 2007
- 9,859
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he's probably in the back, the best thing is to ask for him...
Kurt_s
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- Dec 18, 2009
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Big Al, are you another SoCal AG forum member? It's always nice to find locals.
VISITOR
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- May 10, 2007
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i'm a few hours away from you, i live in the inland empire...
p.s. i noticed you live in thousand oaks, one of my favorite bands back in the day (Strife) was from around that area...
Jason Rose
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- Oct 18, 2010
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Jason Rose
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- Oct 18, 2010
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I'm either loco or local, or both. I'm in Simi Valley. Your neighbor. And I'm a Meguiar's employee. I have something I would like to share with you. Can we talk offline via PM? May I make an appointment to come and see you? I think you will be interested in what I have to show you. Looking forward to talking...
Jason
Flash Gordon
Well-known member
- Feb 6, 2010
- 11,458
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Kirk, I highly advise you to take Mr Rose up on this offer. That is, unless he request you to meet him in a dark alley :bat:
WRAPT C5Z06
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Meet him, Kurt!!!! :dblthumb2:
C. Charles Hahn
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- Aug 27, 2007
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Sorry Jason, for years I've been an avid Meguiar's user and usually I'm a staunch supporter, but I have to call 'em like I see 'em. On this one I really think the "marketing efforts" relating to this product launch have been a bit misguided/mismanaged.
The school of business and marketing I prescribe to says you should under-promise and over-deliver, and that's not the sense I've been getting from the commentary and "teasers" that have been posted around the web thus far. Just look at the reactions you're getting in the thread over on MOL about the MF system, and you'll see what I'm talking about.
I'm fully prepared to eat my words if you guys can prove me wrong (and frankly, I hope you do!) but until that time, mark me down as a skeptic by virtue of the excessive shrouding that has been going on. I totally understand if you guys are experiencing production and distribution constraints to get the product kicked out the door, but if all the development work is finalized at this point there's no reason not to hatch it from its gestation tube, provide some detailed technical information, and let the people who have used the system post reviews and demonstrations.
I mean no disrespect to you or anyone else at Meguiar's, I'm just providing a bit of critical feedback (which hopefully won't land me in the kind of hot water I got myself into a few years back for being critical of the G110 launch). My main focus is not on trying to break Meguiar's down maliciously; quite to the contrary, I hope to see Meguiar's be as successful as possible!
rops:
Meghan
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- Mar 3, 2006
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For those of you that have not met Jason Rose he is the guru of all things Meguiars, not only is he very well educated on the line but he is truly a really nice guy to talk with. If you are going to take the time to disregard his product you should at least give him the chance to speak to you. I can tell you Jason is a wealth of information and he will correctly inform you on all things Meguiars!rops:
rops:
rfinkle2
New member
- Sep 14, 2009
- 384
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Sorry Jason, for years I've been an avid Meguiar's user and usually I'm a staunch supporter, but I have to call 'em like I see 'em. On this one I really think the "marketing efforts" relating to this product launch have been a bit misguided/mismanaged.
The school of business and marketing I prescribe to says you should under-promise and over-deliver, and that's not the sense I've been getting from the commentary and "teasers" that have been posted around the web thus far. Just look at the reactions you're getting in the thread over on MOL about the MF system, and you'll see what I'm talking about.
I'm fully prepared to eat my words if you guys can prove me wrong (and frankly, I hope you do!) but until that time, mark me down as a skeptic by virtue of the excessive shrouding that has been going on. I totally understand if you guys are experiencing production and distribution constraints to get the product kicked out the door, but if all the development work is finalized at this point there's no reason not to hatch it from its gestation tube, provide some detailed technical information, and let the people who have used the system post reviews and demonstrations.
I mean no disrespect to you or anyone else at Meguiar's, I'm just providing a bit of critical feedback (which hopefully won't land me in the kind of hot water I got myself into a few years back for being critical of the G110 launch). My main focus is not on trying to break Meguiar's down maliciously; quite to the contrary, I hope to see Meguiar's be as successful as possible!
i am with you on this one! i like some of meguiars products, use many of there waxes, polishes and dressings from all of their lines, but this is getting a little old. We are talking about polishing pads for gods sake, not a revolutionary break-through in anything important in the grand scheme of things.
i'll stick with the polishes of another brand i use now, given i get a flawless finish with those in a reasonable period of time. A brand that got its reputation through its excellent results and popularity from user (easily accessible) reviews.
unless they have somehow come up with a system that produces a finish better than flawless. ????
C. Charles Hahn
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- Aug 27, 2007
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For those of you that have not met Jason Rose he is the guru of all things Meguiars, not only is he very well educated on the line but he is truly a really nice guy to talk with. If you are going to take the time to disregard his product you should at least give him the chance to speak to you. I can tell you Jason is a wealth of information and he will correctly inform you on all things Meguiars!
Meghan, I can assure you that I'm not intending to dismiss the product in this case; the only thing I take issue with is the marketing approach being applied in its release -- and I'm sure Jason Rose isn't ultimately the one responsible (or at least he's not the only one responsible) for managing PR efforts at Meguiar's despite his intimate technical knowledge of the products and who/what they were designed to cater to.
While it is most definitely effective to hype a product in pre-release with secrecy and "teasers" (as I'm sure you know), there comes a certain point at which all that concealment starts to backfire. At the outset of the initial "release," there were a number of enthusiasts who were itching to find out more about the system because they were truly excited about the possibilities of what it could do for them and how revolutionary the product would be. As time dragged on, the attitude shifted to one of frustration that Meguiar's must be hiding something; "What's the catch?" and so on.
Now, a lot of people who were at first very excited about this new DA system have grown tired of following the teaser threads and not getting any new substantive information about it. Things have reached a point where Meguiar's has started to look like the little boy who cried "WOLF!" and in the eyes of some customers, the lack of information gets interpreted to mean that the product must not be as great as the hype they built up about it would initially have suggested.
Had Meguiar's shored up production and distribution with a harder timeline before beginning to hype this new system they could have better managed customer expectations and not wasted the buzz they initially created in the market by waiting too long to release anything. By now we're past the point of decreased return, and I only hope it doesn't hurt their sales too much because interested customers have moved the product down lower on their purchasing priority list out of frustration and loss of interest/excitement.
In my mind this is purely a business approach issue where managing customer expectations is concerned, and not so much a product relevance issue. I can't and won't fault Jason for that.
Kurt_s
New member
- Dec 18, 2009
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Hi Jason, PM sent with my cell number. I'll be in town this weekend.
We don't have dark alleys in my neighborhood. We don't have alleys.
Kurt_s
New member
- Dec 18, 2009
- 1,263
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For those of you that have not met Jason Rose he is the guru of all things Meguiars, not only is he very well educated on the line but he is truly a really nice guy to talk with. If you are going to take the time to disregard his product you should at least give him the chance to speak to you. I can tell you Jason is a wealth of information and he will correctly inform you on all things Meguiars!
I'm happy to help him out if I can.
Kurt_s
New member
- Dec 18, 2009
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Having spent 25 years in sales and marketing, the longest presale that I can think of was a promise of a product in 1984 and final US release in 1992. The final release was very successful with about a 30% market share within about 18 months and roughly 50% within another 12 months or so. Sadly, it was a direct competitor.Meghan, I can assure you that I'm not intending to dismiss the product in this case; the only thing I take issue with is the marketing approach being applied in its release -- and I'm sure Jason Rose isn't ultimately the one responsible (or at least he's not the only one responsible) for managing PR efforts at Meguiar's despite his intimate technical knowledge of the products and who/what they were designed to cater to.
While it is most definitely effective to hype a product in pre-release with secrecy and "teasers" (as I'm sure you know), there comes a certain point at which all that concealment starts to backfire. At the outset of the initial "release," there were a number of enthusiasts who were itching to find out more about the system because they were truly excited about the possibilities of what it could do for them and how revolutionary the product would be. As time dragged on, the attitude shifted to one of frustration that Meguiar's must be hiding something; "What's the catch?" and so on.
Now, a lot of people who were at first very excited about this new DA system have grown tired of following the teaser threads and not getting any new substantive information about it. Things have reached a point where Meguiar's has started to look like the little boy who cried "WOLF!" and in the eyes of some customers, the lack of information gets interpreted to mean that the product must not be as great as the hype they built up about it would initially have suggested.
Had Meguiar's shored up production and distribution with a harder timeline before beginning to hype this new system they could have better managed customer expectations and not wasted the buzz they initially created in the market by waiting too long to release anything. By now we're past the point of decreased return, and I only hope it doesn't hurt their sales too much because interested customers have moved the product down lower on their purchasing priority list out of frustration and loss of interest/excitement.
In my mind this is purely a business approach issue where managing customer expectations is concerned, and not so much a product relevance issue. I can't and won't fault Jason for that.
Sometimes it's better to hold off launching a product, and sometimes it's better to launch a product and fix it on the fly. This might be one where the risks are too high.
C. Charles Hahn
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- Aug 27, 2007
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Granted; and that's a fair assessment. My thoughts and comments are primarily based on what I've read in a few places that this new product has been in development for a number of years (4-5 at least) and also based on a comment Mike Phillips made that he was in possession of the "final production version" of both the pads and the liquid products and had used them in the studio with positive results.
If the development process has reached that level I see no reason to keep the lid quite as tight as it still is at this point. Maybe I'm being too critical, but from what I've seen I think the enthusiast community would be much more understanding of the hold-up if they knew more about the system (how it works, what exactly it entails, etc.) and were told if the launch delay is related to production or distribution issues.
Like I've already said I most certainly want to see Meguiar's do well with this product, I just think there's a better way to handle the PR side of things than what they've been doing. Obviously there are a lot of factors to consider and variables I/we the consumers are not privy to that may be fueling their decision to handle the "hype" in the way they have; I can only judge based on the reactions I've seen within the context of internet forums in particular.
PAR Detailing
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- Oct 19, 2009
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I was thinking about all of this and it struck me...
The other day I was at the local Mirror Glaze and talking with the owner/friend and I asked him what he knew about the new microfiber system. He proceeded to tell me about microfiber towels. He had no idea about the MF system.
I think only us geeks might be anxiously waiting for this new system. Maybe the rest of the detailing world isnt keeping tabs on it?
I dont know but that just struck me.
And Jason if I drive out to Cali from Louisville can I meet up with you too? :laughing:
The other day I was at the local Mirror Glaze and talking with the owner/friend and I asked him what he knew about the new microfiber system. He proceeded to tell me about microfiber towels. He had no idea about the MF system.
I think only us geeks might be anxiously waiting for this new system. Maybe the rest of the detailing world isnt keeping tabs on it?
I dont know but that just struck me.
And Jason if I drive out to Cali from Louisville can I meet up with you too? :laughing: