Here’s what I read…
Yada, yada, yada, yada, yada, BRANDED, yada, yada, yada.
Just kidding. I hear you but really they just pulled the wool over the consumers eyes by adding a turbo to a smaller engine, which many manufacturers have done. Ford just branded it, which other companies didn’t. Good for them. And in a sense they had to as most truck buyers up to that point wanted V8s in their full-size trucks. I say had to because they needed to improve fuel economy since they don’t sell enough cars to offset the number of trucks they sell and their overall CAFE fuel ratings.
And the 2.7L EcoBoost with a 10 speed transmission feels like it has plenty of power, even pulling a trailer full of my parent’s furniture and belongings when I’ve helped them move recently. And that is one positive with the Ford EcoBoost engines. They’ve been pretty solid with few issues and they are fairly impressive engines.
But ultimately, the main thing that makes an EcoBoost successful was patented in 1905, which is really the source of my annoyance. But most consumers don’t know about those details anymore than they know about swirls in their paint.