Why doesn't everyone jump on any change? Just look at history. There was resistance to using a metal plows vs. Wood, steam ships vs. Sailing, guns vs. Bows, rifles vs. Smoothbores, cars vs. Horses.
Detailing on the side, I tend to use sealants and waxes more. Why? Cost difference for the customer. I guess I could sell more coatings if I didn't include paint correction with it, but I want to do it right. I also recommend against spending the $ on a paint correction if they're going to use a drive through wash. I'd rather have a customer's trust than $ for doing something costly that won't last. I treat them how I want to be treated.
All I wanna know is: Do these coatings protect the paint from bonded contaminants for this so called 2+ yr. stretch of "protection"? If they do then I'll begin to show some interest.. If not that get the heck outta here with that crap. No excuses such as "oh but the contaminants are bonded to the coating not your paint" I don't wanna hear no lame excuses.
I could very well be wrong, and that's just an assumption based on lots of claims with holes in the fine print nowadays.. But if the coatings really do protect, then we can talk turkey.
Like any lsp, it is a sacrificial layer. So why would contaminants bonding to the coating be an issue? Its better than your clear taking the brunt of it. Longevity is dependent on too many factors to say it will always last X amount of time. Its that way with waxes and sealants too. Thats why they say "up to." The M37 paint coating says up to 1 yr. Its like performance parts. They all say "up to" a HP number. There are too many variables to guarantee a gain. That doesn't mean the part isn't worth it though.
People also maintain and layer of wax or sealants with less longevity, so whats the issue with maintaining a coating? Plus with m37's coating you can't complain about the price. Even if it only lasts 6mo, its no more expensive than some sealants and cheaper than some waxes people spend a small fortune on that only last weeks.
I'm sure you've seen my posts. I have no qualms calling a turd a turd. My experience is that the m37 coating was as easy to apply as a spray wax. It was in March so I haven't messed with trying to apply midsummer. Now the M37 paint prep polish was a pita, imo. More difficult than it needed to be, plus it stains trim. A little about the car. Its an 09 Pontiac G8. It had over 85k miles at time of application. The M37 coating has been on the car since March. The car is fully exposed during work days work, and sees the most milage out of both of our vehicles. It is garaged at night mostly. It can go a month without being washed thanks to my wofe's busy schedule.
Pros: The car looks cleaner even when dirty because it doesn't get as dirty as before with the waxes and sealants alone. It has maintained a higher level of shine and protection for longer than any of the previous products used. The only coating maint I may do is using a spray wax as a drying aid which is something I did before. Bord bombs and bug guts are removed easier. Haven't noticed any etching from them, but haven;t had then bad this year either. It also didn't get the pollen and hasn't had dust cover it as I've experienced before. Even at the 6 mo mark it is still quite hydrophobic. The wheels are also coated, this is a Brembo equipped car, and they now come clean with soap and water with a little agitation. compare than to the m37 wheel glaze that is a cleaner/sealant lasted maybe a couple of weeks. I'm saving $ on wheel cleaning products.
Cons: We were going to repaint, and I did something lazy that induced micro-marring. Women being women, my wife changed her mind so now I need to fix it. It does bring on a level of scepticism for marring resistance, at least for the M37. I need to see how easily it can be removed compared to previous paint corrections. Not sure how I could tell if it is the coating that is marred or the clear. I would have to remove the coating anyway to do some touch up from the 85k miles worth of road rash anyway. I don't see a coating protecting from rock chips.
In comparison, I used BF midnightsun on my V in late April or early May. It isn't as glossy and needs to be reapplied, but I'm coating it with PBL diamond surface coating this week instead. I'm curious if its a better product than the m37. The BFMS application looked great when it was newer though, but it holds no candle to the m37 coating for maintaining the glossiness.