I'm going charge people now 75 dollar for full exterior detailing.
Which includes wash, clay, compound, polish and wax, clean wheels and dress tires.
When first starting out, if you're detailing daily drivers, that is grocery getters, if they have swirls and show signs of neglect, at least to our standards, that's normal and an indicator that the car and the owner are not good candidates for doing show car work.
They are better candidates for doing production work and there's nothing wrong with this, it's called matching your services to your customer.
In the above quoted portion, where I made the words compound and polish bold, drop these two steps and just use a quality cleaner/wax.
If you want to do those to steps for "practice" then go for it but for daily drivers for the average Joe or Joanne Consumer, they likely don't understand the difference between a Swirl and a Squirrel and chances are good they don't know how to take care of a show car finish and won't take care of a show car finish, so creating a show car finish on their Ford Taurus won't be a good use of your time unless you're trying to get experience.
I would recommend just using a one-step cleaner/wax for daily drivers and when you start getting some success under your belt, then when you come across the guy or gal with the "nice" car, the car that is their toy, the car that gets parked in the garage and babied, then offer them the multi-step process, learn how to explain to them the difference in a one-step and a multi-step process and thus the need for more time and a higher charge.
Washing, claying, compounding, polishing, then waxing a neglected finish using a PC is going to take you 6-12 hours depending on the size of the vehicle and a whole bunch of other factors...
If you cut out the compounding and polishing step and just use a cleaner/wax you can cut out about 4+ hours...
Don't promise a "Swirl-Free Finish", promise to restore the shine and clarity. If they want swirls removed up-sell them to your higher quality package.
Some points I touched I have articles on...
The difference between a swirl and squirrel
A few tips on starting a part-time detailing business
The Mindset of a Professional Detailer
And check these out if you haven't already...
Expose yourself for more business...
How to put up a website for about $20.00 a year
Tips for using a discussion forum to reach more customers...
Brand Yourself, Brand your Forum Nickname and Brand your Business Name
How to choose a name for your detailing business
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