The sad thing going on here is how ADS get lumped into the "over-hyped" category simply because they launched a new brand and have been relatively successful in doing so.
I know I come across as an ADS fan boy, well that's because I am. I have tried all but the iron remover and the glass coating, there is not a single dud in the lineup. Regardless of price or the age of the company, you can't say that for most of the brands out there.
Put it this way, I have also tried the majority of the Bilt Hamber lineup as well. Apart from Surfex and Atom Mac, there is a reason why you don't hear me saying much about the rest of the range....................................because it's thoroughly average at best.
You know, not much gets said about how some of the mainstream legacy brands who also use social media to their advantage, and quite often far more than some of these low-volume boutique brands like ADS. For example, take a look at the Meguiar's Instagram account. That brand makes multiple posts every day, using the platform to flog old and thoroughly average products that are so out of date its embarrassing. Yet no one pulls them up on that. And yet a small, relatively new brand doing the same, somehow that is devious.